Google ads scripts samples jobs

I'm looking for a talented graphic designer who can create a visually striking image incorporating a deep blue sky background and the words 'We Made It'. Key details include: - The image will be used for a social media post, so the design should be engaging and eye-catching. - The text 'We Made It' should appear to be written in the sky wi...image will be used for a social media post, so the design should be engaging and eye-catching. - The text 'We Made It' should appear to be written in the sky with smoke, creating an ethereal and celebratory effect. The ideal freelancer for this project would have: - Experience in smoke effect design - Strong typography skills - A keen eye for visual composition and impact. Please include samples of your p...

I need a professional with proven experience in Etsy optimization, specifically in enhancing product descriptions, images, and SEO for titles and tags. Key Responsibilities: - Updating 27 existing Etsy listings with improved product descriptions - Enhancing the quality of the images in these listings - Optimizing SEO for titles and tags to boost search vis...copywriting skills for crafting compelling product descriptions - Proficiency in image editing and enhancement tools - Comprehensive understanding of SEO best practices for Etsy - Proven track record of improving sales through listing updates If you're confident in your ability to revise and enhance my Etsy listings for better sales results, I'd like to hear from you. Please share previous work samples and any relev...

...Proficiency in business analysis tools and software. • Ability to work independently and as part of a team in a fast-paced, dynamic environment. • Strong problem-solving skills and a results-oriented mindset. Ready to make a difference? If you are a strategic thinker with a passion for driving business success, we would love to hear from you. Please submit your cover letter, and any relevant work samples to me with the subject line hamid....

I'm looking for a talented Arabic calligraphy artist who can specifically work on Kufic writing. Key Requirements: - I have a specific design or text in mind that I need to be written in Kufic. Ideal Skills & Experience: - Proficient in Arabic calligraphy, especially Kufic style - Experience in creating calligraphy for personal use - Ability to work on p...a talented Arabic calligraphy artist who can specifically work on Kufic writing. Key Requirements: - I have a specific design or text in mind that I need to be written in Kufic. Ideal Skills & Experience: - Proficient in Arabic calligraphy, especially Kufic style - Experience in creating calligraphy for personal use - Ability to work on projects with tight deadlines need to see previous samples, see attached...

I'm in need of a carefully crafted PowerPoint presentation for my business. The key details you should consider are: - Content: The slides should be informative, captivating and focused on engaging potential clients. - Design: A professional and visually appealing design that aligns with a business setting. - Struc...should consist of 16-25 slides. Ideal skills and experience for this project would include: - Strong understanding of business and client engagement. - Experience in creating engaging, visually appealing PowerPoint presentations. - Ability to structure information in a clear and concise manner. - Excellent design sense to keep the slides professional and engaging. Please feel free to include samples of your previous work in your proposal. Looking forward to wo...

I'm seeking a social media expert to promote my Telegram channel. This channel is designed to offer exclusive deals and promotional offers for popular e-commerce platforms like Amazon, Flipkart, Myntra and Ajio. Key Project Details: - **Social Media Platforms**: I'm seeking promotion across Facebook, Instagram and Twitter. This would involve several posts and ads to drive traffic to my Telegram channel. - **Target Audience**: I'm looking to increase my subscribers to 1,000 - 5,000. The focus should be on quality subscribers who are genuinely interested in shopping deals and offers. - **Content Strategy**: As the channel is dedicated to exclusive deals and promotional offers, the content shared should align with this theme. Ideal Skills and Experience: - Proven trac...

...use RIIZE, and highlighting the benefits of the product. Additionally, the videos should convey why RIIZE is the right choice for our predominantly male audience over 55. - **Tone:** We're looking to strike a balance between being clean and minimalist, fun and energetic, as well as professional and polished. Your Role: - **Scripting:** As part of the project, you will be expected to create the scripts for the videos. - **Production:** You will be responsible for producing the videos, showcasing the product in a visually appealing and engaging way. - **Target Audience Focus:** It's crucial that you keep the target audience in mind, ensuring the message is tailored to appeal to men over 55. Ideal Skills and Experience: - **Video Production:** A strong portfolio of previ...

I need a Point of Sale (POS) iPad application specifically designed for our nightclub. The primary function of this app is to efficiently track sales. However, there are additional features that are essential for improving our business operations and customer experience. Key Features: - **Customer...nightclub operations - Experience in integrating customer loyalty programs into applications - Prior knowledge in employee management features within an app - Ability to design a user-friendly and intuitive interface for staff members - Previous experience in handling music queue systems would be advantageous The ideal candidate should have a strong portfolio and be able to provide past work samples related to these requirements. Please include your proposed approach to this project in...

I'm looking for a talented designer to create a classic and elegant black and white classified ad. The main points to keep ...should be designed in a classic and elegant style. Please keep this in mind when selecting fonts and creating the layout. - No need for color: The ad should be in black and white only. Ideal Skills: - Graphic Design: Proficiency in using graphic design software such as Adobe Photoshop or Illustrator. - Layout Design: Experience in creating effective layouts for print media, particularly classified ads. - Attention to Detail: A keen eye for detail is crucial to ensure the ad is both visually appealing and effectively conveys the provided content in a limited space. Please let me know if you have any questions or need more information. I need this comp...

I am in need of a proficient developer with experience in Android and camera driver development. The project goal is to create a camera driver for Samsung A55 Android 14 that will broadcast a video stream from a PC via ffmpeg, RTMP, or NDI. Key Functionalities: - The driver must be able to capture photos. - Record videos. - Adjust camera settings. - Have ...Adjust camera settings. - Have an internal driver for input on OTG (usb) video. Specific Requirements: - Must meet real-time video streaming requirements. Critical Experience & Skills: - Android development. - Camera driver development. - Understanding of ffmpeg, RTMP, or NDI streaming protocols. - Experience with OTG devices and real-time video streaming. Please provide your previous work samples related to this projec...

I'm seeking a talented male voice-over artist to create a Chinese advertisement for my product. The voice-over should be warm and engaging, aiming to draw in the listener. Key Requirements: - Voice Tone: The ideal candidate should have a voice that is naturally friendly and inviting. Please avoid overly f...aiming to draw in the listener. Key Requirements: - Voice Tone: The ideal candidate should have a voice that is naturally friendly and inviting. Please avoid overly formal or energetic tones. - Gender: I am specifically looking for a male voice-over artist for this particular project. - Experience: Prior experience in creating Chinese advertisements is highly preferred. Please provide a demo or samples of previous work in your proposal. - Duration: 1 Min Video. - Share yo...

...LaraClassifier - Classified Ads Web Application ) websites from csv files. Key Project Requirements: - The system should be capable of posting the ads daily without human intervention. - The ads must be posted with consistent formatting and accuracy. - Development and implementation should be carried out with a focus on the user's perspective, ensuring the ads are easy to understand and engage with. Ideal Skills and Experience: - Proficiency in web development and automation technologies. - Previous experience with classified ad posting in Lara classified - Strong attention to detail and the ability to deliver a user-friendly experience. - Timely and consistent communication to ensure the project is on track. Please note that the specifics of which cl...

I'm looking for a savvy digital marketer to create and post advertisements for my online store on Facebook, Instagram, and Tiktok. My products appeal primarily to young adults and parents. Your goal will be: - Create engaging content that will attract this target audience - Drive significant traffic towards my site - Generate substantial sales leads Key skills/attributes I seek: - An in-depth understanding of Facebook, Instagram, and Tiktok advertising guidelines - Proven experience with ad campaign management for a similar target group - Creativity in ad production to encourage click-throughs - Solid comprehension of metrics to understand what's working and what isn't. Let's help my online store stand out in a sea of digital advertisements!

I am in need of a savvy web developer who can build me a professional, corporate-style tool website. Th...features should include: - Efficient Search Functionality: Users should be able to easily locate the tools they require. - User Registration and Login: This will help track user preferences and allow users to save their tools. - Integration of Google Adsense: Ads will be displayed on the site to generate revenue. The ideal candidate would have experience in developing corporate style websites with a keen eye for creating intuitive navigation for primarily professional users in a particular industry. Proficiency in user registration system development and Google Adsense integration is essential. Previous projects creating tool websites for professional industries w...

I'm in need of an experienced marketing professional who can help me implement lead generation strategies via Facebook and Instagram ads. Key Project Details: - Platforms: The project requires a focus on Facebook and Instagram Ads - Goal: The main objective of the campaign is to generate leads - Target Audience: The campaign must effectively target professionals with bacheror title - Retargeting available The ideal freelancer for this project should have: - Proven experience in running successful lead generation campaigns on Facebook and Instagram, with a strong understanding of both platforms - A track record of reaching and engaging with a professional audience (25-54) - The ability to creatively develop and optimize ad content that attracts leads - Strong skills i...

As a recruiter, I need a freelancer to post an ad on Indeed for a Human Resources Assistant position. The job will be posted for 12 weeks, targeting individuals with m...the Human Resources Assistant position. - Ensuring the ad is visible and well-optimized for target audience. - Monitoring and responding to candidate applications and inquiries. Ideal Freelancer: - Proven experience in posting job ads on Indeed or similar platforms. - Strong understanding of human resources and the recruitment process. - Excellent communication skills for engaging with potential candidates. The ideal candidate for this project should have a strong background in HR or recruitment, as well as experience in crafting and posting effective job ads. The ability to engage with potential candidates...

...estate websites or similar niches. In this project, you'll be focusing on capturing leads from both international and local buyers. Key Responsibilities: - Design and implement effective lead generation strategies tailored to property/real estate websites. - Prioritize lead capture from international and local investors. - Make the process seamless by utilizing contact forms on the website, Google Ads, social media lead forms, and WhatsApp. Ideal Skills and Experience: - Proven experience in lead generation for real estate or property websites. - In-depth understanding of the property investment landscape, particularly from an international and local investor perspective. - Proficiency in utilizing various lead capture tools, including contact forms, social media le...

******************************************************************* Send me a message proving to me that you have read the project. ******************************************************************* If you are familiar with AWS programming, this should be a simple task for you. I have included an example C# solution using AWS Transcribe that I need to be working. Example Program: AWS Transcribe documentation: Requirements: • I will create a new AWS free account and will supply credentials. • In my AWS account, configure any IAM role/policy/user/credentials needed to run the example program. • Change the example program to accept credentials (accessKey/secretKey) as arguments passed

I need a skilled social media marketer and graphic designer to create three Facebook campaigns meant to generate leads amongst professionals aged 25-40. Additionally, I require three sleek and modern banners to be designed. The Facebook campaigns need to be specifically crafted for lead generation. Key Points: - Expertise in Facebook advertising - ...sophisticated and appealing to the target audience. Key Points: - Proficient in graphic design - Experience in creating banners for social media advertising - Ability to adhere to a modern and sleek aesthetic The ideal candidate will have a proven track record of designing and implementing successful Facebook lead generation campaigns and have a portfolio of modern and sleek designs. Please include samples of previous work in your...

I am seeking a skilled 3D artist to create a photorealistic external visualization of a stone bridge at the side of a lake and a lake view visitors balcony for an architectural project. The ideal candidate should have: - skills in 3D modeling and rendering - Experience in architectural visualization, especially with outdoor structures Please provide samples of previous works similar to this project when you bid. Thanks in advance for your interest and bids.

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I am looking for a experience digital marketing specialist for can help manage Facebook and Instagram ads for some of our clients. You will need to have experience in increasing brand awareness and the ability to generate leads, and grow website sales. We are not looking for someone who is still learning, but rather a person who already has the skills and can help bring something to our team. Please mention *SOCIAL* in your bid, and only bid if you are an individual with experience.

I'm looking for a talented tattoo artist who can bring to life a realistic depiction of a scene from the video game Bloodborne. This is meant for an arm tattoo. Key Requirements: - Familiarity with or willingness to understand the visual aesthetic of Bloodborne. - Proficiency in realistic tattoo design. ...the second image(the image was created by AI). I'd like the image to be of him holding his scythe above his head as depicted in the execution scene, but as close and with the same perspective as the AI image The design must capture the essence and atmosphere of the game, demonstrating a clear understanding of its unique style. Interested artists must provide their portfolio or relevant design samples. Your creativity in sketching a cohesive design will be valued in m...

I'm on the hunt for a creative and experienced Interior Designer who excels in Contemporary style. The project will primarily focus on the redesigning of the bathroom in a residential setting. The ideal candidate should have the following: - Extensive experience in modern, contemporary design - A portfolio showcasing res...bathroom in a residential setting. The ideal candidate should have the following: - Extensive experience in modern, contemporary design - A portfolio showcasing residential projects, especially bathrooms - Excellent understanding of bathroom specific design considerations - Strong ability in smart, elegant space utilization that echoes contemporary minimalism. Please include relevant work samples with your bid. I'm looking forward to viewing you...

I'm looking for a Google Ads specialist to help drive website traffic effectively and efficiently. Key Requirements: - Proficient in Google Ads: You should have a strong understanding of the platform's features, including keyword targeting, ad placement, and budget management. - Experience in Website Traffic Generation: You should have a proven track record of increasing website traffic through Google Ads campaigns. - Target Audience Knowledge: An understanding of the professional demographic (aged 25-40) is essential. You should be able to tailor ad content to resonate with this group. Your primary goal will be to increase website traffic amongst professionals aged 25-40. I'm looking for a professional who can effectively manage ...

I am seeking a talented designer with Figma & zaplin expertise. The scope of work to be done includes: - UI design - UX design - Branding design This project should primarily appeal to a Gen Z demographic, meaning designers should have experience and understanding in creating designs favored by this group. A moder...a Gen Z demographic, meaning designers should have experience and understanding in creating designs favored by this group. A modern and clean style is the benchmark. This requires: - A clear understanding of modern aesthetics - Ability to create streamlined, intuitive user interfaces - Skill in creating design elements that reflect a clean and uncluttered look. Please include relevant work samples and describe your previous experiences with similar projects...

I currently possess a vector DXF file that was created using AutoCAD and I am in need of a freelancer who can convert this into an STL file. This file will ultimately be used for 3D printing. I'm looking for a medium level of detail in the final 3D model. Skills and Experience: - Proficiency in AutoCA...vector DXF file that was created using AutoCAD and I am in need of a freelancer who can convert this into an STL file. This file will ultimately be used for 3D printing. I'm looking for a medium level of detail in the final 3D model. Skills and Experience: - Proficiency in AutoCAD - Expertise in conversion from DXF to STL - Understanding of 3D model detailing for 3D printing. Please share some samples of your past work in this area in order to increase the chances of ...

I am looking for an expert proficient in handling Outlook PST files and cloud storage services to relocate my PST folder from OneDrive to Google Drive. - I use Microsoft Outlook for email and have been encountering storage space limitations with my current setup. - The size of the PST file is between 2GB and 10GB. - The main goal of this project is to alleviate the storage issue while ensuring a seamless transition of my email data to Google Drive. Ideal candidates should have: - Strong experience with Microsoft Outlook, including handling and migrating PST files. - Proficient knowledge of both OneDrive and Google Drive to efficiently move the PST folder. - A clear understanding of data migration best practices to ensure all data is securely transitioned without ...

I'm looking for a skilled social media manager to handle our business's social media platforms. Job and responsibilities: 1. Instagram: 1.1 Perform Engagement activities 6 days a week. increase likes and comments until we reach 300 likes a day and 150 comments a day on 100 different accounts. target accounts are followers and people who liked my ads. 1.2 Upload 3 stories a day, using my material from Google Drive. 2. Write captions and hashtags for posts on about 50 posts a month (just write the caption and hashtags once a month) I can pay weekly , bi weekly tr month after the job is done, I can pay some of it in advance.

...represents the business. - I'm open to exploring different color schemes, with a preference for a mix of black and white, blue and white, and green and white. - The selected freelancer will need to have a good understanding of the market and should be able to deliver a design that stands out in the industry. - Experience with logo design for established businesses is a plus. Please provide samples of your previous work that showcase your skills in this area. - The design should be unique, modern, and memorable. - The selected freelancer will need to be responsive to feedback and able to make revisions if required. - Timely delivery of the project is crucial. The the person is a Doctor For the following Psychology - psychotherapy - mental health - weight manag...

I'm currently in need of a qualified and experienced social media manager to take charge of my business' online presence. Here's what I'm looking for: - **Social Media Skills:** The ideal candidate should be proficient in social media management and marketing techniques. - **Experience:** An intermediate level of experience would be ideal; this will ensure a seamless transition into managin...**Experience:** An intermediate level of experience would be ideal; this will ensure a seamless transition into managing the social media platforms. - **Job Details:** This is a part-time online position, so you must have easy access to the necessary tools for remote working. If you meet the above criteria, kindly send me your proposal, including your relevant experience and any...

...seeking a skilled freelancer to help us capture high-quality screenshots and record demonstration videos of our mobile app for both Google Play and the Apple App Store. The freelancer should have access to both Android and iOS devices to perform the tasks effectively. Requirements: Screenshots: Android: Capture 10 high-quality screenshots showcasing all key functionalities of the app. iOS: Capture 10 high-quality screenshots for each device size: iPhone 6.7" iPhone 6.5" iPhone 5.5" iPad 13" iPad 12.9" Screenshots must be taken directly from each device; resizing from other screenshots is not acceptable. Ensure all screenshots comply with the guidelines of both Google Play and the Apple App Store. Screenshots should highlight the main features and...

Hello, I am looking for a Google Ads expert to assist me with the following tasks: 1. Set up Google Analytics and Google Tracking. 2. Launch and manage a single Google Ads campaign. 3. Optimize the campaign for better performance. My monthly budget for this project is $100. If you are interested and believe you can meet these requirements, please get in touch. Thank you, Azmi

I'm seeking an experienced 3D CAD designer for my jewelry business. The project will specifically involve creating a contemporary, modern design for engagement rings. Key Requirements: - Expertise in 3D CAD design, particularly pertaining to jewelry creation - Strong understanding of modern ring design trends - An inv...understanding of modern ring design trends - An inventive approach towards gemstone setting - Realistic renders - (optional: 3D videos animations of the rings (visual merchandising, setting, display, etc) to create advertisings of my future brand) Freelancers with a related portfolio, focusing on ring designs, will be given priority. It would be beneficial if your application includes previous work samples. The goal is to create a unique, modern ring design t...

I'm looking for a talented marketing expert who can help me expand my brand awareness across a variety of platforms. Key Requirements: - Proficiency in Facebook Business Manager and Ads Manager - Previous experience with TikTok Ads is a must - Experience with Instagram Ads is preferred Main Objective: - The main focus of this project is to increase brand awareness. If you have the right skills and experience to help me achieve this, please get in touch.

I'm looking for a dedicated and knowledgeable curriculum developer to create a comprehensive course on Post Natal Care. The curriculum is intended for vocational training, focusing on the essential skills and techniques related to post natal care for both new mothers and their babies, with a touch of basic nursing and massage therapy. Key Responsibilities: - Develop an engaging and stru...create engaging and informative course materials - Understanding of adult learning principles and how to apply them in curriculum development. I'm looking for a candidate who can not only create the curriculum, but also provide guidance on how to effectively deliver the content in a vocational training setting. If you have experience in similar projects, please feel free to share your ...

SEO Audit tool need to make using google lighthouse Hello, 1, We want to make an SEO audit tool, by the help of integrating the google lighthouse to generate an SEO Audit report. Here is a link to how you can do it. Here is an example how these people have integrated and using google lighthouse to generate reports. We need exactly the same. 2, need an admin panel where admin can add or import the list of the website url,and website owner name , number and email address. So report can generated by the system and keep sending the email pdf report to the owner of the website like its work in front side for this site

Google Business Profile We are looking for a Growth Manager who can grow us with his work and help in taking your business forward.

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I'm seeking an experienced graphic designer who can create a minimalist logo for my education-based service. Specific requirements include: 1. Creating a logo with a minimalist aesthetic 2. Having experience or a good understanding of creating brands for the education sector The ideal candidate will have knowledge in minimalist logo creation, a strong...create a minimalist logo for my education-based service. Specific requirements include: 1. Creating a logo with a minimalist aesthetic 2. Having experience or a good understanding of creating brands for the education sector The ideal candidate will have knowledge in minimalist logo creation, a strong sense of branding, and previous experience working on education-focused projects. Previous work samples are a plus for bet...

I need assistance creating a UA tracking ID for my Google Analytics account.

I am looking for an independent contractor to create and manage Facebook ads for my agency. My Agency, Millionix, works only with plastic and cosmetic surgeons. So i need an experienced Media Buyer that can generate leads steadily through Facebook ads. The Media Buyer also needs to be able to create landing pages for Lead Reactivation. A good level of English is a must. And i need proof of work. Everything else will be discussed on an Interview, at the third phase of this hiring process. Looking forward to your applications.

I'm in search of a social media advertising expert to oversee and optimize campaigns for my Shopify store. The desired skills and experiences are as follows: - Proficient in managing Facebook Ads, Google Ads, Instagram Ads, and TikTok - A strong track record in ecommerce, particularly with Shopify - Solid understanding of conversion strategies, and a proven ability to drive sales - Experienced in ad campaign optimization and A/B testing - Ability to commit to a 3-month campaign duration - Proven ability to meet and exceed sales targets The primary goal of this project is to boost sales. I'm looking for someone who can take initiative, optimize campaigns for conversions, and drive real results in a three-month time frame. If you fit the profile and ...

Membutuhkan freelancer ads specialist untuk platform media sosial dengan requirement: - mengerti ROI &ROAS - know how to analyze adn collect data

I'm looking for a skilled digital marketer to help me achieve multiple goals for my business. Your focus will be on increasing website traffic, generating leads, and boosting brand awareness across local, national, and international customer bases. My budget for this project is between $500 - $1000. Key Responsibilities: - Devel...lead generation, and brand awareness through digital marketing. - An understanding of how to effectively target and engage multiple customer segments. - Excellent communication skills to convey the brand's message across different audiences. The ideal candidate will be adept at using a mix of digital marketing tools and techniques to help my business reach its goals. on SEO, SMO, SMM, Paid Ads / Google Search Ad, Email Marketing And ASO ...

I'm in need of a talented writer who can distill our year's company updates and key achievements into a riveting and professional annual newsletter. Your writing will be digestible, engaging, and appropriate for a diverse audience which includes our dedicated team, potential customers, and the general public. Key t...to learn more about our projects and initiatives. The ideal freelancer for this role will have: - Significant experience writing newsletters or similar communications. - A knack for writing professionally for diverse audiences. - The capability to seamlessly incorporate the messages and tone we want to convey. - Branding, layouts, public relations In order to be shortlisted, kindly provide samples of similar work you have completed. Looking forward to col...

I'm seeking a vintage-style logo for our civil engineering firm, Anglin Civil. The logo should primarily incorporate the company initials. Key Requirements: - Vintage style: I'm looking for a classic, timeless ...integrate the initials of our company, 'Anglin Civil'. Ideal Skills and Experience: - Proven experience in creating vintage-style logos. - Strong understanding of color theory to effectively blend red, white, black, and grey in the design. - Proficiency in incorporating company initials creatively into a logo. - A background in civil engineering or related fields would be a plus. Please include samples of your previous work in your proposal. Looking forward to seeing your creative designs. Also I will place our current logo below so everyone has an id...

I'm looking for a skilled developer to assist with implementing Postgres and Pgvector in a project that involves document retrieval and LLAMA 2 LangChain. Key Functionalities: - Highlighting relevant terms in the retrieved documents - Implementing Pgvector to...project that involves document retrieval and LLAMA 2 LangChain. Key Functionalities: - Highlighting relevant terms in the retrieved documents - Implementing Pgvector to enable vector-based searches Ideal Skills: - Deep understanding of Postgres and Pgvector - Proficiency in developing document retrieval systems - Prior experience with implementing semantic search enhancement Please include samples of previous relevant work in your bid. Your understanding of these technologies and how they can be leveraged in the proj...

I'm looking for an expert who can run Google Ads from India to generate service inquiries in the UK. The target audience for this service is both businesses and individuals in the UK. Key Responsibilities: - Creating and optimizing Google Ads campaign. - Targeting both businesses and individuals in the UK. - Focus on generating service inquiries. Ideal Skills and Experience: - Proven experience in running successful Google Ads campaigns. - Understanding of targeting strategies for international audiences. - Previous work generating service inquiries. Looking forward to hearing from skilled professionals who can help me achieve my lead generation goals.

...can expertly run Google Ads campaigns targeting active pharmaceutical ingredient (API) marketing at multiple exhibitions. Key Requirements: - Proficiency in running location-based Google Ads: You should have a proven track record of running successful campaigns at pharmaceutical trade shows, industry-specific exhibitions, and across various countries. - Understanding of the pharmaceutical industry: Knowledge of the industry is a must, especially in relation to marketing APIs. - Worldwide targeting expertise: You will be tasked with targeting countries like the United States, China, Germany, MENA regions (Gulf Cooperation Council (GCC) and North Africa) and Latam regions (Mexico, Brazil, and Argentina). Your role will primarily involve: - Strategizing and ...