Rebrand develop a logo and a corporate identity for existed company jobs

I'm in need of an experienced architect who can develop a plan for a modern office space building covering approximately 1,00,000 Sqft in 8 floors. - Purpose: The building is meant to serve as an office space - Preferences: I prefer a modern architectural design - Location: The project will be located in Indore and the land area is 28000 Sqft - Workstations: In terms of planning, Mix of Office Spaces from 300 Sqft to 12000 Sqft. The ideal candidate should have an excellent grasp of modern architectural styles and should be skilled at maximizing space efficiency. Experience with large office structures is a must. Please provide examples of similar projects you’ve completed.

I am currently in need of a highly experienced Japanese translator who can provide spoken language services during crucial business meetings. The ideal applicant for this project should be equipped with the following: - Expert level proficiency in both Japanese and Hindi/English languages. - Proven track record in translating spoken word for business or corporate settings. - Deep understanding of professional and cultural nuances in Japanese business contexts. Your responsibilities would include attending business meetings (in person or virtually), translating discussions as they unfold, and potentially engage in direct dialogues if clarification is needed. The end goal is to empower seamless communication between my team and our Ja...

Develop an WhatsApp bot to sell to our clients, based in IA chat and voice like Twillo, with Integration of the clients CRM/ERP's so that the bot can answer to the client with human language. with the Intranet. 2 When the CUSTOMER CALLS DETECT FROM AND Customer or not. 3 Hello Mr (name of the client) , how are you? 4. Hello, we have verified that you are not yet our Client 5 . What do you intend. 6. Speak to Our Commercial Department: Technical department Another subjects. After answering the questions, read our intranet If there is no response, I will pass it on to my colleague and pass it on to Human.

We're on the hunt for the perfect company or individual to lead a high-impact marketing campaign for our innovative mobile app across TikTok, Twitter, and Instagram. What We Need: • Creativity and Innovation: We’re looking for unique, out-of-the-box ideas that will captivate and engage our target audience. • Expertise in Social Media: Deep understanding of the algorithms, trends, and best practices specific to TikTok, Twitter, and Instagram. • Content Creation: Ability to produce high-quality, engaging videos, graphics, and posts that align with our brand voice and resonate with users. • Campaign Management: Experience in planning, executing, and optimizing social medi...

I'm seeking a skilled logo designer to create a visual identity that embodies both technology and security. My company operates in the tech industry and we want our brand to resonate with a sense of reliability and safety. The logo is for an application operating in the field of Italian civil protection, it is a software for the management of civil protection emergencies Key Requirements: - Experience in designing logos for technology companies - Proficiency in creating logos that convey a sense of security - A portfolio that showcases successful combination logos I want a unique, modern, and memorable logo that will resonate with our target audience...

I'm seeking a skilled SEO expert to help my fashion e-commerce shop. This project is primarily focused on Off-Page SEO to rank specific product keywords, and the target market is South Africa. Key Responsibilities: - Conducting keyword research to identify high-demand product keywords. - Optimize product pages by integrating these keywords into the content. - Develop SEO strategies to improve product visibility and drive sales. Ideal Candidate: - Demonstrable experience in fashion e-commerce SEO. - Proven track record of successful On-page SEO projects. - Strong understanding of the South African market. - Excellent communication skills. When applying, please include your past work in similar projects.

Looking for someone to develop a simple mobile app that will work on both iOS and android. That would mean utilizing one of those frameworks such as React Native or Cordova (or something else similar). The app will basically just allow the user to search for an order (done through a Rest API) and then select photos on the device and upload those to the selected order (also though a Rest API). Detailed Requirements: Setup screen where system URL and API key can be entered and then saved so subsequent uses of app doesn't require it to be reentered Ability to search and find order using order number, customer name, or company name Ability to select multiple photos and upload at once (al...

...media marketing (Major platforms) for a Mental health startup, I am also looking for experts in search engine optimization (SEO), pay-per-click advertising (PPC), to develop and execute a digital marketing campaign. The campaign should target both national and international customers. Key Responsibilities: - Develop a comprehensive, multi-faceted digital marketing strategy - Implement SEO tactics to improve organic search results - Create and manage PPC campaigns to drive targeted traffic - Execute a dynamic social media marketing plan - Track and analyze campaign performance to optimize results Ideal Skills and Experience: - Experience in Healthcare or Mental Health will be preferred. - Prove...

...seeking an experienced food scientist or food product developer to assist in studying our Nut Butter and help us in enhancing the recipe and also helping me develop new recipes. The responsibilities include: - Researching market trends in nut butters, in particular, flavored nut butters - Formulating a unique recipe for a flavored hazelnut butter - Conducting appropriate food safety and stability testing The ideal freelancer will have: - A background in food science or a related field - Previous experience in product development, particularly in the area of nut butters or similar products - A creative mindset and a keen understanding of flavor profiles The end objective is to bring a deliciou...

...looking to engage a young, trend-savvy audience, I need your creative expertise to shape my brand. I'm seeking a brand name and logo design that fully encapsulates a minimalist style reflecting a sophisticated and tasteful tone suitable for the GenZ market. The color palette should be primarily pastel-focused. Ideal Skills: - Graphic Design - Branding - Creativity - Knowledge of Gen Z Trends Experience: - Proven track record in brand development for Gen Z audience - Portfolio illustrating past work with minimalist design and pastel color palettes This opportunity is more than just a design project, it's a chance to shape a brand's identity. You'll move beyond aesthet...

...am seeking a team of experienced digital artists or animators with skills in Blender to create captivating anamorphic display content. This project aims to develop visually striking 3D animations that utilize anamorphic illusions to enhance public spaces, highlighting innovative design and cultural heritage through interactive digital art. Requirements: -Proficiency in Blender for 3D modeling and animation, with a strong portfolio showcasing relevant work. -Experience in scripting within Blender to automate tasks and enhance animation functionalities. -Knowledge of integrating Blender projects with other software for interactive displays. - Demonstrated ability to work on projects that combine art and technology, partic...

I'm in need of a logo for my e-commerce business, Choice_2. The ideal logo will be bold, colorful, and easily recognizable. Key Requirements: - A design that is both bold and colorful - Incorporation of the business name as a central part of the logo Ideal Skills: - Strong background in graphic design - Proficiency in creating modern, eye-catching logos - Experience with e-commerce branding is a plus This project offers an exciting opportunity for a talented designer to create a visual identity that will represent a vibrant and modern e-commerce store.

...unique abstract graphics for a line of t-shirts primarily targeting young adults. The designs should be trendsetting and appeal to their creative and vibrant tastes. Skills and Experience required: - Proven experience in Graphic Design, specifically in t-shirt designs - Proficiency in design software including Adobe Illustrator and Photoshop - Experience in creating abstract art designs - Ability to understand and connect with the intended audience demographic What I need from you: - Develop captivating and innovative abstract designs for my t-shirt line - Ensure designs resonate with the tastes and preferences of young adults. Your designs will be a crucial part of my brand identity. I&#...

Android Developer - SMS Processing and Remote Management App We are looking for a talented Android developer to build a secure and feature-rich mobile application along with a Laravel-based admin panel for remote management. Responsibilities: Develop an Android application (minimum Android 8) with the following functionalities: Read incoming SMS and identify target keywords. Send identified keywords to a designated remote server. Receive and display SMS messages triggered from the admin panel. Implement a sync button to synchronize SMS data and send details to the remote server. Design and develop a secure admin panel using Laravel 10, MySQL 8, and PHP 8: User registrat...

I have a report written by three individuals, each with a different style, saved in Microsoft Word. My goal is to transform it into one document that is coherent, maintaining a formal and technical tone, suitable for a corporate executive audience. Key responsibilities: - Analyze the multi-authored content for inconsistencies and style disparities - Consolidate the three styles into one uniformed, technical language - Enhance professional clarity, without losing any significant information Proficiency in Microsoft Word is necessary. Previous experience in technical writing and a keen eye for detailed analysis will be valuable for this project. Strong comprehension of formal business language is al...

I'm in need of a professional designer who can create a corporate-style, symbol-based logo for my business. Additionally, I require a matching letterhead design. The logo and letterhead must be designed digitally and be fully editable. Key Requirements: - Corporate, symbol-based logo design - Matching, professionally designed letterhead - Digital design that's fully editable Ideal Skills: - Proficient in graphic design, particularly logo and letterhead design - Understanding of corporate branding and style - Proficient in digital design tools for creating editable artwork

As a newly established cyber company, I am looking for a skilled web developer to create an lead generating and informational platform for our business. This website will serve as our primary tool for selling our services and solutions online. Key Features: - The most crucial feature of this website will be the Contact Form. It is vital that potential clients can easily reach out to us with queries or service requests. Products/Services: - The primary focus of the website will be to sell our services and solutions. Therefore, the website needs to be designed in a way that effectively showcases our services and solutions and makes it easy for customers to engage with them. Ideal Skills & Exp...

I'm seeking an experienced developer to create a desktop face recognition script. The script should be designed for personal use and should function as follows: - Verify Identity Using Facial Features: I need the script to accurately identify the face through the camera and ensure that the right person is in front of it. This is a crucial functionality for the script. - Desktop Application: The face recognition script should be developed as a desktop application. It should be user-friendly and easily accessible on Windows. I'm looking for a freelancer who has experience in creating face recognition scripts. Proper understanding of machine learning, computer vision, and security protocols will b...

I'm looking for an experienced video editor who can take my raw footage and turn it into a polished, professional commercial video. I know for many of you might not be the winner. It's just the nature of the contest. I suggest not to waste your time and effort, if you are not very good or don't have much experience, or don't have good taste. For you, who would like to try, GOOD LUCK! I appreciate all your effort. I will make sure leave you a great review for you who win. What we need: 30 - 35 second video We are going to use the video for Youtube, FB & Instagram ads. Need the video in these formats: 16:9 , 1:1 & 9:16 More details of the project: Requirements: - Advanced editing skills,

...seeking a skilled graphic designer to create a unique, eye-catching logo for my online lingerie store. The logo needs to reflect the brand's identity as a provider of high-quality, stylish lingerie items. Key Elements: - Colors: The primary colors for the logo should be pink and black. The designer should be able to incorporate these colors in a sophisticated, attractive way. - Symbol: The logo should incorporate a 'boca' symbol. This element needs to be integrated seamlessly into the design, enhancing the overall appeal of the logo. - Style & Font: I am looking for a bold style for the font. It should be clear, readable, and compelling. ...

As a Real Estate company, we are looking for an experienced Chief Executive Officer (CEO) to take on a multifaceted role within the business. The ideal candidate should be proficient in strategic planning, financial management, as well as adept at fostering a productive and motivated team. Key Responsibilities: - Business Strategy Development: You will be responsible for formulating and implementing a comprehensive business strategy that aligns with our objectives and vision in the real estate industry. - Financial Management: A sound understanding of financial principles and experience in managing financial aspects of a business is crucial. - Leadership and Team Management: You are expected ...

I'm in need of a giveaway bot for TikTok Live. The bot is expected to have the following functionalities: - Automatic Winner Selection: The bot should be able to randomly choose a winner based on comments received during the live session. This feature is crucial to maintaining fairness and transparency during the giveaway. - Customizable Entry Requirements: I'm looking for a bot with the ability to set specific entry requirements. In this case, I'd like to be able to customize the giveaway by requiring participants to use specific hashtags. This will help in promoting the contest and ensuring it reaches the desired target audience. - Real-time Comment Monitoring: As the giveaway progresses, the bot should be able to monitor...

I am seeking a talented and passionate Front-End Web Developer to join my team and contribute to the development of Bayard, an AI research assistant web application. As a Front-End Web Developer, you will be responsible for creating and maintaining a user-friendly web interface for Bayard, enhancing the accessibility and usability of the application. Responsibilities: - Collaborate with the Bayard development team to design and implement a responsive and intuitive web interface for the AI research assistant. - Develop clean, maintainable, and efficient front-end code using modern web technologies such as HTML, CSS, and JavaScript. - Integrate the front-end with the back-end A...

I need a skilled person who can design a tool to view .ncz data from Netcad in ArcGIS Pro. Main Features: - Display: Vehicle data should be displayed directly and accurately without importing it into ArcGIS Pro. - Editing: While not our primary focus, being able to edit .ncz data in ArcGIS Pro would be a bonus. But it is not very important. System requirements: - The tool must be compatible with Windows 10 and above. - ArcGIS Pro 2.5 and above are required for successful integration and functionality of the tool. Use of: The tool is intended for personal projects and will be used for mapping and analysis of .ncz data in ArcGIS Pro. Essentially, I'm looking for a professio...

I need a skilled social media marketing expert to run a unique and engaging campaign primarily aimed at driving footfalls to my stores. While I hold no strict deadlines, the project completion should align with a steady and robust increase in store visits. Ideal expertise would include: - Proficient in Facebook, Instagram, and Youtube campaign management. - Proven track record in generating footfalls in brick-and-mortar stores through online campaigns. - Ability to design captivating visuals that align with my brand's identity. - Outstanding copywriting and content planning abilities. Your proposal should present a brief but comprehensive strategy on how you plan to execute this. Roles may potentially extend p...

I'm in need of a seasoned web developer to create a modern, minimalist website for my business. The primary goal of this website is to encourage visitors to fill out a contact form. Ideal Skills and Experience: - Proficient in web development, with a strong portfolio of minimalist, professional websites. - Skilled in user experience (UX) and user interface (UI) design to create a visually appealing website. - Experience with creating effective contact forms and other lead generation features. - Good understanding of SEO best practices. Key Requirements: - Develop a clean, modern, and minimalist business website. - Implement a user-friendly contact form that encourages visitors to reach out. - ...

...online arts and crafts company seeking a talented and dedicated graphic designer to join our team immediately. The role involves creating daily orders from templates, designing new product images, and assisting with branding efforts. Responsibilities: Utilize Adobe Illustrator to create and modify designs based on provided templates. Generate new product images for our online listings on platforms like Amazon and eBay. Assist in branding projects to enhance our company's visual identity. Work with provided files and access resources to fulfill daily orders. Input information from spreadsheets into AI templates, adjust text, and save the files as needed. Requirements: Proficient in Adobe Illustrator with...

I'm seeking a proficient developer to design a captivating website for my business, with a primary focus on lead generation. Specifically targeting students and office employees, your work should reflect a deep understanding of this demographic. Key Web Content Includes: - Noteworthy course offerings. Ideal Skills: - Web Design - Understanding demographics - SEO (for lead generation) - UX/UI Design for ease of use - Experience in education or corporate sector would be beneficial. Let's partner together to create a compelling platform that serves as a beacon for aspiring learners and employees.

I am in urgent need of someone skilled in Human Resource Management (HRM) who can offer support in cert 4 HRM assessments specifically for: - Essay writing - Case studies The prospective freelancer will ideally have: - Proven experience in HRM and understand corporate environments, human resources procedures, and policies. - Strong written communication skills in presenting clear and concise essays and case studies. - Exceptional research skills to create comprehensive and detailed case studies. Note that the word count for assignments is yet to be confirmed, but you must be available for quick turnarounds as final deadlines are a few weeks away.

I'm seeking a skilled graphic designer to create a modern and sleek logo for my black car limo service. With a preference for a minimalistic design, the logo should concentrate on the company initials, embodying the sophistication and luxury associated with my business. The color scheme should stick to a traditional black and white, reflecting our brand identity while maintaining a professional aesthetic. Key requirements: - Expertise in graphic design and logo creation - Proven experience in developing modern and sleek designs - Ability to effectively incorporate company initials into the design - Adherence to a traditional black and whi...

I'm in need of a professional PowerPoint presentation to use for a variety of business purposes, from pitches to internal meetings. Key Details: - I require a presentation with more than 20 slides. - The design should be aligned with my company's branding, so using our corporate colors is a must. Ideal Freelancer: - Proficient in PowerPoint design, with a strong portfolio of similar projects. - Experience working with corporate branding guidelines. - Strong communication skills to understand and implement my vision effectively. Looking forward to seeing your proposals and discussing how we can best work together.

I'm looking for an experienced web developer to create a professional website for my company. Key Aspects: - The website's primary purpose is to provide comprehensive information about our company. - It will need to include standard information such as 'About Us', 'Services Offered' and 'Contact Information'. - Additionally, we would like to showcase our past projects and clients, along with all the information already present in our company's profile. Requirements: - The website should be visually appealing, user-friendly and optimized for all devices. - I am unsure if I want to include e-commerce functionality. Your suggestions in this regard will be highly appreciated. Ideal S...

I'm in need of a skilled videographer with experience in crafting compelling vlogs for corporate events. This project will require adeptness at capturing both indoor and outdoor frames, meaning familiarity in working with different lightings and backdrops is crucial. • Vlog creation for a corporate conference • Filming in various indoor and outdoor settings • Bringing energy and enthusiasm to ensure lively and engaging content The ideal candidate will have a portfolio showcasing their prowess in vlogging, particularly within the corporate sphere, and a keen ability to adapt to changing environments and maintain the consistency of the video clip.

I'm looking for a talented graphic designer who can create a unique and eye-catching logo for my brand. The logo will be the cornerstone of my brand's identity, and I need it to be professionally designed to represent my business in a positive light. The ideal candidate should have: - Proven experience in logo design - A strong portfolio of past work, preferably with examples of brand identity logos - An understanding of the importance of a brand identity in the marketplace The style I'm interested in is a 'Clothing' type logo, which means it should be suitable for a clothing brand and effectively communicate the brand'...

...of an experienced professional who can create a 60-second animated video ad for my company. The primary aim of this ad is to appeal to a business professional audience. Key aspects of the project include: - A 60-second duration: The video must be engaging and concise, delivering the brand message effectively within this timeframe. - Animated style: I'm looking for a visually appealing and creative animated video. This will require a skilled animator with a good understanding of business communication. - Audience-centric approach: The video should be tailored specifically for business professionals in terms of content, style, and tone. The ideal candidate for this project will have:...

...where my neighbour has erected fences, shed, and posts outside their curtilage which impede access to my property. Despite my previous attempts to address this issue with Cheshire West and Chester's planning department, they acknowledged the breach, but opted for nonintervention. I am seeking professional legal assistance from a freelancer with a strong background in property law and proven track record in handling similar cases. Key Responsibilities: - Understand the case circumstances - Develop and execute an effective legal strategy - Communicate with the neighbour and relevant authorities Ideal Qualification: - Law degree with specialisation in property law - Demonstrated experience in dispute resolution - ...

I'm looking for a logo for my construction, home remodeling, and renovation business called Maison Stroi. I'm envisioning a minimalist design. We offer services like painting, bathroom remodeling, kitchen remodeling and more. The logo should be professional and elegant, without being overly intricate. Simplicity is key. Please note, I haven't specified any particular imagery to be included in the logo. This gives you creative freedom to design something that perfectly encapsulates the essence of a construction business in a minimalist and warm-toned way.

...image with a newly defined corporate identity and logo. The aim is to create brand recognition, present a professional image, and differentiate ourselves from competitors in our niche. I am seeking a proficient artistic designer who can create a unique and captivating logo for brand recognition, website use, and product labeling. Expectations: * Develop a logo and corporate identity that's innovative, yet represents a sense of class. Something simple but distinct like luxury brands. * Adherence to a color palette of black, white and touches of burgundy. I'm open to different gradations and intensities of these colors...

I'm looking for a highly skilled QT senior development engineer to help build a desktop application. This project will tap into your expertise in various areas such as C++ programming, the QT framework, and user interface design. Key Skills & Experience: - Strong proficiency in C++ - Extensive experience with the QT framework - Excellent User Interface (UI) design skills - Knowledge in Python and 3D will be a plus The main function: 1: Windows platform, jointly developed by QT+python. 2: Communicate with hardware devices through serial port/Ethernet. 3: Support MODBUS-485, TCP, UDP and other communication protocols, with 1ms cycle response. 4: Support hardware parameter configuration, multi-channel data analysis, storage, data p...

I need an English scriptwriter to create a 10-15 minute play script. I am looking for a skilled and experienced scriptwriter who can create an engaging 10-15 minute English play script. The scriptwriter needs to have a good understanding of radio playwriting and be able to develop a compelling narrative that will keep listeners hooked. The play should be well-structured, entertaining, and suitable for a radio audience. Key requirements include: - Previous experience in scriptwriting for radio, theatre or similar platforms - Strong storytelling skills - Ability to write in English fluently I am looking forward to receiving creative and high-quality submissions from talented scriptwriters. Please in...

...need of a seasoned app developer capable of creating a robust ride-sharing application similar to existing services like Rapido, Ola, or Uber, with a few unique twists. The app will cater the general public users, offering them a seamless, user-friendly, and secure platform for booking rides. Key Features: - GPS Tracking: The app must have a reliable GPS tracking feature to ensure accurate location-based services. - Ride Booking: A well-optimized booking system that allows users to easily book, cancel, and track their rides. - Payment Integration: Secure, efficient, and user-friendly payment gateways to facilitate smooth transactions. The budget is 2500-3000 INR Cross-Platform Development: The app should be avail...

I am in need of a skilled Full Stack Python Developer to primarily focus on back-end development tasks. The main areas of focus include: - User Authentication & Authorization: Implement a secure user authentication system to ensure data integrity and user privacy. - API Development & Integration: Develop new APIs and integrate with existing ones, for seamless communication between various components of the platform. - Data Processing & Analytics: Implement robust data processing and analytics functionalities to make informed decisions and gain insights from user interactions and other data sources. You will also be responsible for: - Payment Gateway Integration: Integrate payment gateways to facilitate tran...

...am looking for a skilled social media marketer with content creation experience on LinkedIn and Twitter. The selected professional will be tasked with managing and nurturing my accounts on LinkedIn, Twitter, and Instagram. Key Responsibilities: - Develop engaging and relevant content for LinkedIn and Twitter - Regularly update and manage my LinkedIn, Twitter, and Instagram accounts - Implement strategies to increase brand awareness and generate leads Ideal skills and experience: - Demonstrable prior experience in creating content for LinkedIn and Twitter - Proven track record of managing and growing social media accounts - Understanding of social media analytics and a...

I'm looking for a professional to develop an informational website with a minimalistic corporate identity and logo. Key Requirements: - Design and build a clean, minimalistic, and user-friendly informational website. - Develop a corporate identity that reflects our brand's values and mission. - Design a minimalistic logo that aligns with the corporate identity. Website Features: - Contact form: A reliable and user-friendly contact form is crucial to facilitate communication with visitors. Skills & Experience: - Expertise in minimalist design, with a portfolio demonstrating similar projects. - Proven experience ...

...our operational strategies and enriching support systems for startups within the Web3 and DeFi sectors. This role requires a proactive individual to enhance our accelerator’s offerings and ensure they are perfectly aligned with the needs of startups in this rapidly evolving industry. Key Responsibilities Design, implement, and refine accelerator program structures specifically tailored for Web3 and DeFi startups. Facilitate seamless coordination across internal teams and external partners, ensuring alignment with the DAO’s token economy and governance structures. Develop and maintain strategic partnerships critical to the blockchain ecosystem. Manage the logistical and organizational ...

I'm looking for a talented game designer to help me create a visually appealing and user-friendly interface for my game. The landscape game design will be perferred. Key Responsibilities: - Develop a comprehensive game UI/UX - Implement best design practices for games Ideal Candidate: - Experienced in game UI/UX design - Proficient in design tools such as Adobe Creative Suite, Sketch, etc. - Well-versed with current gaming platforms and trends - A great eye for aesthetic and detail

Develop macro-enabled Excel file to handle CSV

I'm seeking a talented and creative logo designer to create a premium quality logo for XYZ Company, a technology firm. The logo should be visually appealing and reflect our brand identity, emphasizing creativity and uniqueness. Key Requirements: - Strong portfolio displaying original and professional logo designs - Proficiency in graphic design software - Ability to understand and translate brand identity into visual elements - Prior experience in designing logos for technology companies is a plus The ideal candidate should be able to balance creativity with a professional finish. If you have a knack for creating unique and visua...

I have a text-heavy PowerPoint slide that needs to be transformed into a sleek, modern infographic. The infographic needs to be visually appealing and suitable for presentation to high-level executives. Requirements: - Converting a text-heavy PowerPoint slide into a visually attractive and professional infographic. - Emphasis on key data points. - A modern and sleek visual style. - Use of our corporate colors. Ideal Skills: - Graphic design - Infographics design - Understanding of data visualization. - Familiarity with corporate branding and color schemes. - Experience in creating materials for executive presentations.

I'm seeking a creative individual who can craft a unique, brandable domain name for my web and software development company. The domain should be memorable, engaging, and reflective of the professional services I offer. Key Requirements: - The domain should reflect that I am a company focused on software and web development. - It should be suitable for targeting enterprise companies. - A catchy and engaging name is a plus. - Some keywords from my side like=> "Dev", "mind", "Pro", "Next" etc but I am open to your idea Ideal Freelancer: - Proven experience in domain name generation. - Creative and able to think outside the box. - Familiarity wit...