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    2,000 best marketing articles 2018 jobs found, pricing in USD

    I'm seeking a digital marketing expert to help me achieve the following goals: - Increase website traffic - Boost brand awareness - Generate sales leads - Let people know we exist I want to target my efforts towards small business owners, and individuals in my field. I am particularly interested in leveraging the following social media platforms for our campaigns: - Facebook - Instagram - LinkedIn Ideal candidates will have a proven track record in digital marketing strategies that have successfully increased website traffic, boosted brand awareness and generated sales leads. Experience in working with small businesses and B2B audiences is desirable. Expertise in using Facebook, Instagram, and LinkedIn for marketing purposes is a must. Please include example...

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    As someone who runs a professional services business, I am actively seeking an expert who can effectively use Instagram's Direct Messaging feature for marketing our services. The ideal freelancer will text leads in Italian language. Just need to copy and paste our messages

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    I need a designer who can make Arts and illustration.

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    I am in need of an expert who can convert B2B leads effectively. The goal of this project is to boost our conversion rates for our B2B leads. Some key elements of the project include: - No specific method: I'm open to you using whatever approach you feel is most effective. Whether it's email marketing, telemarketing, or content marketing, I'm looking for someone with a proven track record of success. - Database size: The B2B lead database is relatively small, with less than 1,000 contacts. This means that a tailored, individualized approach to each lead is possible, and I expect a high level of personalization in your conversion efforts. Ideal candidates should have: - A proven track record of success in converting B2B leads. - Experience with small lead dat...

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    2D Video Animation 6 days left
    VERIFIED

    I'm seeking a skilled and creative 2D animator to help me create a promotional video for my busin...your own creative ideas. - Animate the video in a high-quality, professional manner. - Add suitable sound effects and background music. The primary purpose of this video is to market and advertise my business, so it should be visually compelling and easy to understand, even for a general audience. Ideal Skills and Experience: - Proven experience in creating 2D animations, particularly for marketing purposes. - Strong storyboarding skills. - Proficiency in animation software and tools. - Excellent communication skills to ensure a smooth collaboration. I'm looking to have this project completed within a month, so I need someone who can commit to this timeline and delive...

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    I'm looking for a skilled marketing strategist who can help my company, Harmoni Innovative Tiny Homes, with our new venture: organizing date nights in our RVs. Check out Harmoni (our RV). She will be redecorated to align with our new marketing plan. Target Audience: - Young couples - Empty nesters - Adventurous singles - New couples Key Requirements: 1. Marketing Strategy: -Name (ex: Harmoni Dates/Love Camper...) -We need a comprehensive, innovative marketing strategy that appeals to our target audience. - This strategy should emphasize: - Brand awareness - Generating website traffic - Driving bookings and reservations. 2. Marketing Channels: - I would prefer a focus on: - Social media platforms - Local

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    ...library project. The plan will play a crucial role in securing a sponsor to support our objective of promoting literacy and education through a digital platform, targeting the general public. The Idea of the project is to translate sceintific papers/articles onto the Arabic language. Articles will be primerly from the English language for the time being but the longer aim is to include more languages, like chinese/russian/german/french..etc. some articles will require permissions but we can start with open source articles as a start. the articles will be published after translating them into arabic in a website and then they will be available to read for free, but for downloading the pdf file of the translated article, readers will need to register an ...

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    ...set included in the base package. Each page is tailored to fit the client’s specific content needs and includes SEO-optimized content, and mobile responsiveness. The included pages in this estimate are listed below. • Resources • Our Team • Mission Values • Careers • Apply Now • Job Board • Traveler Divisions • Benefits • Referrals • Healthcare Staffing • Staffing Requests • Benefits • Featured Articles • Credentials • Travel Requirements Search Engine Optimization Possible Blog Some help will be need with copy Photos will be provided Sites we currently like pull down menu top portion of map of pictures of featured locations and jobs of

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    We are looking for a content writer to provide unique well researched content for a gold / jewellery buying business. We are strictly against any use of AI generated content, and will check content. We need the content to be in more detail than AI can produce. Someone with experience in precious metals or jewellery would be preferred but n...provide unique well researched content for a gold / jewellery buying business. We are strictly against any use of AI generated content, and will check content. We need the content to be in more detail than AI can produce. Someone with experience in precious metals or jewellery would be preferred but not essential. We are looking to build a long term relationship with a writer to provide weekly articles. We will assist with topic creation...

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    I'm in need of a digital marketing specialist with a specific focus on Snapchat. This is a project for a brand aimed at adults, particularly married individuals and those in need of loans. The primary objective of this campaign is to increase brand awareness and encourage people to send whatsapp messages. please note: the ads are for loans with 2% interest You'll be required to: - Create and implement a Snapchat marketing campaign targeted at adults and married people - Focus on increasing brand awareness for our products - Direct the Snapchatters to engage with us via whatsapp Your experience with Snapchat marketing is essential. Understanding the dynamics of different audiences on the platform, especially adults and married people, will be a key factor i...

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    I am in need of a research professional to conduct an in-depth study into nursery and early child learning centers. Specific areas of focus should include: - Curriculum and teaching methods for children aged 2 to 4 years. - Parent involvement and communication strategies used in these settings. The purpose of this research is to identify current best practices in these areas. Given this, the ideal candidate will have experience in education research, specifically within early childhood settings. Knowledge in curriculum design, early childhood development, and parent-teacher engagement strategies are a crucial requirements for the task.

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    I'm in search of a skilled data analyst with expertise in health and medicine for a comprehensive meta-analysis project - Focusing on the health and medicine subject area - Including data sources from peer-reviewed journals - Presenting the results in graphical charts, statistical tables, and a narrative summary Ideally, you should have experience in: - Meta-analysis, especially within the health and medicine domain - Working with various data sources, particularly from peer-reviewed journals - Proficiency in creating and interpreting graphical charts and statistical tables - Crafting a concise and informative narrative summary from the analysis This project requires attention to detail, critical thinking, and the ability to synthesize complex information. Experience in health and...

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    ...that showcase our specific sanitary fitting product. The primary purpose of these images is to be used in our social media marketing campaigns. We will provide the 3D model of the sanitary fitting product, and we require the final images to be visually appealing, realistic, and highlight the product's features effectively. **Project Scope:** 1. **Number of Images:** 10 2. **Style:** Artistic, photorealistic renders 3. **Scenes:** Each image should feature a unique bathroom design that complements the sanitary fitting product. 4. **Focus:** The product should be prominently featured and seamlessly integrated into each bathroom scene. 5. **Purpose:** Social media marketing (Instagram, Facebook, etc.) **Requirements:** 1. **Experience:** - Proven experience in 3D ...

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    As someone looking to significantly drive sales via Facebook, I need a social media marketer with a knack for creating captivating product/service promotional videos. Your task will be to: - Develop a Facebook marketing campaign centered around enticing promotional videos - Ensure the adverts are sales-driven so as to directly impact on the product/service sales Ideal Skills: - Proficient in video creation and editing - Extensive experience in sales-driven social media marketing, particularly Facebook - Creativity and great storytelling to make products/services appealing and engaging.

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    I am in need of a creative and professional video editor to assist in repurposing one of my videos into five smaller, engaging marketing videos. Purpose: - These videos will be used to promote a specific product or service across multiple platforms. Platforms: - The final products will be optimized for social media, web and also suitable for email marketing campaigns. Audience: - Specifically targeting age group 36-45 and above. Therefore, the design, tone, and messaging of the videos should be relatable and appealing to this demographic. Ideal Skills: - Proficiency in video editing softwares - Solid understanding of digital marketing and social media trends - Experience in creating content for age group 36+ - Ability to deliver on time, maintaining the high qua...

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    Case Study 6 days left

    ...who can produce a high-quality case study report focusing on marketing strategies within the retail industry. Key Deliverables: - Thorough Analysis: The case study should delve into various effective marketing strategies within the retail sector, potentially highlighting particular successes and failures. - Practical Recommendations: Based on the case study's findings, the report should provide actionable recommendations for developing appropriate marketing strategies in the industry. Ideal Skills and Experience: - Proven Experience in Case Study Writing: You should have a strong track record of creating engaging and insightful case studies. - Retail Marketing Expertise: A deep understanding of the retail sector and its marketing dynamics is cru...

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    I urgently need a competent videographer with personal camera and sound equipment to produce engaging, high-quality videos over a two-day period amounting to about 10 hours. These videos will include event co...over a two-day period amounting to about 10 hours. These videos will include event coverage and conducting interviews. Key Requirements: * Ability to film in indoor locations. * Adeptness in filming both event videos and interviews. * Expertise to create videos aimed at both marketing and promoting our brand and providing educational information. Skills and Experience: * Solid videography experience. * Proficient use of personal camera and sound equipment. * Proven track record of working on marketing and promotional casings, as well as informative and educ...

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    ...added advantage. - Website Design & User Experience: A professional and corporate design is preferred for the website. Your responsibilities will include enhancing the user experience and ensuring the site remains appealing to our target market. - Digital Marketing & Advertising: I am targeting teenagers for our advertising efforts. Therefore, you need to have a solid understanding of how to engage and attract this demographic. - SEO & Content Marketing: To boost our store's online visibility, you should be an expert in SEO and content marketing. Your task will be to generate traffic and increase our search engine ranking. - Customer Support & Engagement: You should have stellar customer service skills to interact with our customers effectively...

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    I am seeking an experienced digital marketing professional who can effectively handle multiple areas of digital marketing. This includes: - SEO: Enhancing the visibility and ranking of my website on search engines. - SEM: Implementing strategies that increase the reach and visibility of my ads. - Social Media Marketing: Creating engaging and shareable content for various social media platforms to build strong relations with the audience and increase followers. - Blogging: Producing high-quality blog posts to engage readers and increase site traffic. - Web Editing: Tweaking and enhancing the website for a more user-friendly experience and better SEO performance. - Email Marketing: Developing and managing effective email marketing strate...

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    Need someone to run ads for potential clients for my Digital Marketing Agency. Must be experienced and will be paid at 20 percent profit margins. Agency should be bringing in 3000-16000 monthly NZD

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    Hi there, I am looking for a professional Digital Marketer for my affiliate product link promotion who has confidence enough in their skills to bring me sales, You must be an expert digital marketer with enough Experience in the market, otherwise, you will just be wasting your money and time, your work is to promote my affiliate link and bring me sales and you will ONLY get paid after you bring me sales. Apply only if you are sure you can bring sales. Contact me if you have any questions about this job.

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    ...experiences for sports lovers globally. Key Responsibilities: - Develop and implement strategies for driving affiliate leads to our platform. - Build and maintain relationships with potential and existing affiliates. - Monitor and optimize affiliate marketing campaigns to ensure maximum performance and ROI. Ideal Skills and Experience: - Proven work experience as an Affiliate Marketer or in a similar role. - Solid knowledge of performance marketing, affiliate marketing, and digital marketing. - Proficiency in tracking and analyzing the performance of marketing efforts. - Familiarity with betting, sports, or online gaming industries is a plus. Please note that details of the platforms to be utilized for promotions, tracking and monitoring tools, an...

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    I'm aiming to enhance customer engagement and retention through my website and online digital presence. To achieve this, I am seeking a skilled professional who can bring innovative photography ideas to the table which will be used to update our website and marketing material. We have various sites around the UK and would like premises pictures and on the job professional shots taken. (Please note we are a bodyshop repairer). We are looking at around 50-100 professional shots that we can use, so please feel free to place your bid.

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    I'm currently looking for a comprehensive informational article on L shaped reception desks. The article should cover various design options, benefits and advantages of these desks, and provide a general o...regardless of their prior knowledge in this domain. It's important that the article strikes a balance between depth of information and readability, so it would be ideal if the writer can demonstrate a good understanding of the topic and the ability to convey this in an engaging manner. A background in interior design, furniture sales, or a related field would be beneficial. A portfolio with similar articles or work samples would also be a plus. The article should be 1500 words in length. - Article must contain 3 to 5 references to links that will be provided upon awa...

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    Currently, I'm using Fluent as my email service provider and need a professional to automate our newsletter and welcome emails. We're a small company with less than 1000 subscribers, looking to improve engagement. Desired Skills: • Fluent CRM proficiency • Email marketing expertise • Experience with automation of newsletters and welcome emails Responsibilities: • Setting up automation for newsletter and welcome emails • Training our team on how to maintain and update these automated systems Only serious freelancers with solid references are encouraged to bid. Please include evidence of similar projects undertaken in your proposal.

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    this project is big so i need some help. rewrite some articles and you will earn money quickly. please bid with samples and only if you are ready to start immediately.

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    I'm seeking a seasoned logo designer to create an iconic/symbol representation logo for my brand. Ideal Skills and Experience: - Extensive experience in logo design - Expertise in using color psychology in design Specific Requirements: - The logo should serve multiple purposes, including brand identity, marketing materials, and website use. - The color scheme is already decided, but you need to have an understanding of color matching and visual appeal. - You should be able to create a visually captivating, yet simple, iconic/symbol representation logo. - An understanding of my brand and vision is essential to create a logo that reflects our values and appeals to our target audience. In your proposal, please feature past examples of iconic logo design and demonstrate how you...

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    Digital Marketing 6 days left
    VERIFIED

    We are seeking a highly skilled and motivated Google Ads and Facebook Ads Specialist to join our dynamic marketing team. The ideal candidate will have a proven track record in managing and optimizing paid advertising campaigns on Google and Facebook to generate high-quality leads. You will be responsible for strategizing, executing, and analyzing ad campaigns to drive conversions and achieve business goals. Responsibilities: Campaign Strategy and Planning: Develop and implement comprehensive lead generation strategies using Google Ads and Facebook Ads. Conduct market research to identify target audiences and create detailed customer personas. Set clear objectives and KPIs for each campaign to measure success. Ad Creation and Management: Design, write, and test compelling ad copy...

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    ...Responsibilities: - Strategize, develop and curate engaging content for our social media platforms (Facebook, Instagram, Twitter, LinkedIn). - Implement an effective social media marketing plan that aligns with our business goals. - Engage with our audience and respond to their inquiries and comments. - Monitor and analyze social media KPIs and provide accurate reports on growth and engagement. Requirements: - Proven experience in social media management, ideally for a digital marketplace or e-commerce platform. - Proficient with social media tools and analytics. - Strong understanding of social media trends and best practices. - Excellent communication and customer service skills. - Creative and detail-oriented, able to create visually appealing and impactful content. - ...

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    I'm currently in pursuit of a talented graphic designer to create an engaging cover for my non-fiction book. The ideal candidate will have strong creative abilities, a deep understanding of marketing principles, and substantial experience in book design. Key Responsibilities and Requirements: - Develop an innovative, appealing cover based on your expertise, as I didn't specify a certain style or specific elements to be included on the cover. - Have a strong portfolio demonstrating ability to create compelling covers for non-fiction books. - Proficiency in graphic design software. - Excellent communication skills, as we'll need continual collaboration. Looking forward to seeing your proposed designs and vision for my book cover.

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    I'm in need of a freelance writer to craft an engaging, informative article on boardrooms. The key aim is to provide general information for the public. Key Requirements: - The a...engaging, appealing to a wide audience. - The focus should be on clarity and simplicity, making complex concepts easily understandable. - I will need a turnaround time of 4 days. - Needs to be between 1,500 and 1,800 words - Must use 3 to 5 references in the article that will be provided upon awarding of the project. Ideal Skills and Experience: - Proven experience in creating engaging, informative articles. - Good understanding of business terminologies, specifically boardroom functions. - Ability to simplify complex concepts for a general audience. - Timely delivery and open to feedback for poss...

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    I need a general audience-focused, 800-1000 word article ...use and value for money. - General Information: Provide general and informative content about club chair office furniture that can engage a wide audience, including small business owners, office managers, and interior designers. - Must reference 3 to 5 links that will be provided upon awarding of the project. Ideal Skills and Experience: - Proven experience in writing engaging and informative articles about furniture, specifically office furniture. - Proficiency in conducting research to gather relevant and accurate information. - Ability to write in an accessible and engaging style suitable for a general audience. - Understanding of the unique needs and considerations involved in choosing office furniture, particularly cl...

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    I'm in need of a seasoned social media marketing expert to actively help generate leads for my business on various platforms including - Facebook, Instagram, Twitter, Youtube, and Tiktok. The primary objective is to design and execute a dynamic, engaging social media strategy that will successfully capture the attention of business professionals, our main demographic, and convert them into potential leads. The appropriate professional for this job would ideally: - Have extensive experience with social media strategies aimed at lead generation. - Possess a strong working knowledge of the platforms mentioned. - Have the skills to define, identify and target 'Business Professionals' within social media demographics. - Be creative, as compelling content will be key t...

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    I'm looking for a skilled advertising professional who can help me increase brand awareness through social media. Key Requirements: - Develop a comprehensive brand awareness campaign on Facebook, Instagram and Twitter. - Create engaging and relevant content that resonates with our target audience. - Utilize best practices in social media marketing to enhance campaign effectiveness. Ideal Skills: - Proven experience in social media marketing and brand awareness campaigns. - Strong understanding of Facebook, Instagram, and Twitter advertising. - Creative and strategic thinker with a clear understanding of the target audience. - Excellent communication and interpersonal skills. - Results-driven approach to advertising. Please provide examples of previous work a...

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    I'm seeking an expert in SMS marketing to help establish and run a robust campaign. Details: - Platform: I plan to use an SMS marketing platform and need help setting it up properly. - Target Audience: The campaign will focus on both existing customers and new prospects. - Message Type: The primary messages will be promotional offers. Skills and Experience: - Extensive experience in setting up and running successful SMS marketing campaigns. - Proficiency with SMS marketing platforms. - Proven ability to tailor messages effectively for different audience segments. - Strong understanding of customer acquisition and retention through SMS. - Experience with loyalty programs is a plus but not mandatory. We offer SMS Marketing. Look for Affordable Platf...

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    Illustrations for the following blog articles: 1. Announcing the General Availability of PostSharp 2024.1 2. Metalama 2024.1: Performance Improvements Analysis 3. Metalama 2024.1 Now Generally Available: Unified Visual Studio Extension, Overriding Constructors, and More 4. Polly

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    Job Title: Digital Marketing Specialist Location: looking for freelancer around Philippines Job Description: We are seeking a skilled Digital Marketing Specialist to join our team. The ideal candidate will have a strong background in digital marketing strategies, including SEO, SEM, social media marketing, email marketing, and content creation. The candidate should demonstrate a proven track record of successful digital campaigns and possess excellent analytical skills to measure and report on campaign performance. Responsibilities: Develop and implement digital marketing strategies to drive online traffic to the company website Manage all digital marketing channels such as SEO, SEM, social media, and email marketing Create and e...

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    I'm in need of an experienced Email Marketing Specialist to help me roll out and manage a consistent email marketing campaign for my Product A. - Product: I'm focusing solely on the promotion of Product A through email marketing. - Target Audience: The campaign will be targeting individuals in the age range of 30 to 65. These consumers should fit the profile of the typical email user who is interested in purchasing products online. - Objectives: The primary goal of this campaign is to increase sales of Product A. However, I am also looking to use this campaign to build brand awareness and drive traffic to my website. The ideal candidate for this position should have a strong background in email marketing, especially in relation to e-commerce. ...

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    We're on the hunt for the perfect company or individual to lead a high-impact marketing campaign for our innovative mobile app across TikTok, Twitter, and Instagram. What We Need: • Creativity and Innovation: We’re looking for unique, out-of-the-box ideas that will captivate and engage our target audience. • Expertise in Social Media: Deep understanding of the algorithms, trends, and best practices specific to TikTok, Twitter, and Instagram. • Content Creation: Ability to produce high-quality, engaging videos, graphics, and posts that align with our brand voice and resonate with users. • Campaign Management: Experience in planning, executing, and optimizing social media campaigns to drive app downloads and user engagement. • Analytics and ...

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    I'm in immediate need of an expert in Social media marketing (Major platforms) for a Mental health startup, I am also looking for experts in search engine optimization (SEO), pay-per-click advertising (PPC), to develop and execute a digital marketing campaign. The campaign should target both national and international customers. Key Responsibilities: - Develop a comprehensive, multi-faceted digital marketing strategy - Implement SEO tactics to improve organic search results - Create and manage PPC campaigns to drive targeted traffic - Execute a dynamic social media marketing plan - Track and analyze campaign performance to optimize results Ideal Skills and Experience: - Experience in Healthcare or Mental Health will be preferred. - Proven track record i...

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    Hello I am looking for an individual to BUILD brand awareness and sales for a BAR we operate in Glasgow City Centre, I am looking for an individual to create a B2C Marketing strategy and direct marketing plan using tested techniques of "On the Street" marketing and awarenes you will need to share an EXAMPLE of a hospitality marketing plan you have previously developed and be able to demonstrate its impact.

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    I'm looking for an Android developer to create a simple news app for me. The key feature that I'd like to prioritize is an offline reading capability, which is essential for my users who may not have constant internet access. The news articles should be displayed in a list of headlines. This layout will allow users to quickly scan through the news and pick out articles of interest. The ideal candidate for this project would be a developer with experience in Android app development, particularly in working with APIs. Experience in designing user-friendly and intuitive interfaces would also be a plus.

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    I'm seeking a seasoned sales and marketing professional who can help grow my brand. My target market includes both local and international customers. - Your main goals will revolve around lead generation and increasing our sales conversion rates. - At present, our strategy largely revolves around social media and email marketing. The ideal candidate should be adept at developing strategies for both local and international markets. Your expertise in lead generation and sales conversion is crucial. Experience in both social media and email marketing will be a plus. Looking forward to your proposals!

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    ...Values: * Innovation: Continuously exploring and integrating the latest technologies and solutions. * Expertise: Leveraging deep industry knowledge and technical prowess to deliver exceptional results. * Trust: Building lasting relationships based on transparency, reliability, and trustworthiness. * Empowerment: Enabling clients to harness the power of data and cloud technologies to achieve their marketing goals. * Collaboration: Working closely with clients to understand their needs and deliver customised solutions. Design Direction: * Clean and minimalist design * Incorporate elements that symbolise data, clarity and improvement * Consider subtle elements that denote intelligence and technology Usage Guidelines: * The logo should be scalable and recognisable in both small and...

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    I'm in dire need of a marketing expert highly skilled in the domain of Instagram and YouTube. The core aim of this project is twofold: 1. Elevate Brand Awareness 2. Fuel Direct Sales Adeptness in harnessing the potential of industry-specific influencers for campaign collaboration is a great advantage. Looking forward to empowering my brand through your marketing acumen. Please attach samples of relevant work done for review, if any.

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    I'm looking to hire a full-time, entry-level marketing professional. My team is open to candidates with no prior experience. Key Requirements: - Full-time availability - Genuine interest in marketing - Strong collaboration and communication skills - Punctual and reliable This is a great opportunity for someone looking to break into the marketing field. You'll be working closely with experienced professionals, learning on the job and contributing to exciting projects. Ideal Skills: - Basic understanding of marketing principles - Excellent communication skills - Ability to work in a team - Strong organizational skills - Willingness to learn and adapt If you're a recent graduate, a career changer, or anyone looking to kick-start their marketi...

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    ... We are a large digital advertising company based in Israel, seeking a talented and creative freelancer to join our team. We need a skilled copywriter and designer to create compelling ad banners in English for various advertising campaigns. Responsibilities: Write engaging and persuasive copy for advertising banners. Design visually appealing and effective ad banners. Collaborate with our marketing team to ensure the ads align with our branding and campaign goals. Meet deadlines and manage multiple projects simultaneously. Requirements: Proven experience as a copywriter and banner designer. Strong portfolio showcasing previous work in advertising. Excellent command of the English language. Proficiency in design software such as Adobe Photoshop, Illustrator, or similar. Abili...

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    ...streamline business processes. Crucial components to be developed include: - Customer Relationship Management (CRM) with key features such as contact management, sales forecasting, and lead management. - Enterprise Resource Planning (ERP) with essential functions such as inventory management, order management, and supply chain management. - Financial and taxation modules. - Human resources and marketing modules. - Service and productivity modules. An ideal person for this job should have: - Proven experience in creating and managing business portals with similar components. - Proficiency in various programming languages for website and apps development. The goal is to create a unified system that will drive productivity, improve customer service, and increase overall busi...

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    hello I am currently looking for someone to do email marketing. The payment method is $20 per 5,000 emails sent. If we tell you the content to be used in the email, you can adapt it to fit the email and send an advertising email. Additionally, if we tell you the target audience (ex: IT startups, financial startups, etc.) you will be sending emails to, we are looking for someone who can send them to the appropriate company. Please enter "ITO" to confirm you have read it.

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    Please read content of requerments I am seeking an experienced 360 marketing specialist for my social media platforms which include Facebook, Instagram, LinkedIn, and Twitter. The successful candidate will need to be a native Spanish speaker. To sell Point of sale For B2B sells of software Key responsibilities include: - Creating engaging and compelling content that will resonate with my target audience - Designing and implementing a comprehensive social media strategy aimed at driving sales - Creating and designing the Ads - Monitoring and analyzing metrics to ensure the effectiveness of campaigns

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