WordPress Website / E-commerce

-READ BEFORE SEND THE PROPOSAL - SO WE CAN SAVE TIME FROM BOTH SIDES WordPress E-commerce Website Development - Website References: [login to view URL] site [login to view URL] • Home: Introduction: Feature a dynamic image slider that rotates between 3-5 curated images. These should represent the current season's trends, top influencers, and any ongoing promotions or events. Featured Trends: Curate monthly trend articles, with an accompanying image, short description, and direct links to related products. These could be set in a grid layout, allowing users to quickly scan through and click on what interests them. Influencer Content: A carousel or grid showcasing the latest 5-6 posts from top influencers. Each post can have a thumbnail, title, a brief excerpt, and a direct link to the influencer's profile and their recommended products. Highlighted Products: A dynamic grid displaying 8-12 products. This section should be easily updated to feature new arrivals, top sellers, or items on sale. • Trends: Categories: Use high-resolution, stylish images representing each category (e.g., Apparel, Accessories, Beauty, Eyeglasses ). Each image serves as a clickable category heading. Articles and Posts: articles discussing the latest fashion trends. This requires hiring fashion writers or collaborating with fashion bloggers. Each article should be supported by high-quality images and embedded links to products related to the trend. Related Products: For each trend article, curate a selection of 5-7 related products. Display them in a grid format below the article with direct purchasing links. • Influencers: List of Partnered Influencers: Display influencers in a grid layout with a profile picture, name, and a short tagline or specialty (e.g., "Boho Chic Expert"). Profile Page: Posts: The influencer's latest content should be arranged in a chronological feed. Each post can have an image, title, and a short excerpt. Recommended Products: Showcase products recommended by the influencer. Include high-quality images, brief descriptions, and direct purchase links. Bio: A short biography of the influencer, including their fashion philosophy, experience, and links to their personal social media channels. • Products: Catalog: Display products in a clean grid format with high-resolution images, product names, prices, and a quick view option. Integrated Search: Incorporate a robust search bar with auto-suggestions and filters for brand, price range, and category. Filters: Allow users to sort and filter products by influencer recommendations, brand, category, price, and more. • About: Platform's History: A narrative detailing the inception, journey, and evolution of the platform. Mission, Vision, and Values: Clearly articulated statements that convey the platform's purpose, future aspirations, and core principles. Contact: Provide an easy-to-use contact form, email address, phone number, and physical address (if applicable). • Affiliates and Brands: Partnership Information: Clear explanations about how partnerships work, the benefits, and any requirements or criteria for joining. Application Form: A form collecting relevant details: name, brand (if applicable), website, social media handles, and a section for additional remarks. • Login/Register: Access: Clear options for different user types to log in or register. Ensure that the registration process is user-friendly and requires minimal steps. • Blog: Posts: Weekly or bi-weekly posts exploring broader fashion topics, how-to guides, interviews with industry experts, behind-the-scenes looks, and more. Incorporate high-quality images, infographics, and embed videos where necessary. Each blog post should also have social sharing buttons and a section for user comments. Technical Directions (for WordPress): 1. Theme: Opt for a responsive and SEO-optimized theme, like Astra or Divi. Both are customizable and support extensive integrations. 2. E-commerce Plugin: WooCommerce to manage the product catalog, shopping cart, and transactions. 3. Affiliate Integration: A plugin such as ThirstyAffiliates or AffiliateWP. 4. Influencer Content: Customize post types tailored for influencer posts with custom fields (use plugins like ACF or CPT UI). 5. Image Optimization: Use plugins like ShortPixel or Imagify for image optimization. 6. Cache: Opt for a plugin like WP Rocket or W3 Total Cache to boost site performance. 7. Security: Tools like Wordfence or Sucuri Security. 8. Backup: Use UpdraftPlus or BackupBuddy for regular backups. ________________________________________ Additional Details: User Experience (UX) and User Interface (UI): • Responsive Design: Ensure the platform is accessible and functional across devices (desktop, tablet, mobile). • Navigation: Implement a sticky navigation bar for ease of access. • Check-out Process: Simplify the check-out process, reducing the number of steps. Implement a one-click purchase option for registered users. • Personalized User Experience: Offer product recommendations based on user behavior and previous purchases. Features: • Wishlist: Allow users to save products to revisit later. • Influencer Collaboration Portal: A dedicated backend area for influencers to upload content, link products, and view analytics. • Affiliate Dashboard: A section for affiliates to track sales, commissions, and access promotional materials. • Product Quick View: Allows users to view product details in a modal without leaving the current page. • Review & Rating System: For products and influencer recommendations. • Social Media Integration: Share buttons, influencer's social media links, and embedding Instagram feeds. SEO and Marketing: • SEO Optimization: Ensure that all pages are optimized for search engines. Use Yoast SEO or All in One SEO plugins. • Newsletter Integration: Implement a system to capture emails and send newsletters, integrating with tools like Mailchimp or SendinBlue. • Retargeting: Incorporate Facebook Pixel and Google Analytics for retargeting and understanding user behavior. Maintenance & Support: • Ensure regular updates of WordPress, plugins, and theme. • Implement a system for users and affiliates to report bugs or issues. • Offer a detailed FAQ section and customer support (chatbots, email support, etc.).