Animated Ad Campaign

Project Overview: Objective: Develop a visually engaging graphic that highlights recent cyber security breaches in Australia, emphasising the importance of data protection. Output Formats: The graphic should be designed in three aspect ratios: 9:16, 1:1, and 4:5, optimized for social media ad placements. Concept and Theme: Theme: The concept revolves around the popular TV/film trope of a spinning newspaper or a time-lapse sequence of newspaper headlines. Inspiration: The graphic should play on the idea of a montage, incorporating the spinning newspaper or time-lapse effect to convey a sense of urgency and relevance. Main Message: Emphasise the prevalence of data and tech breaches in Australia and evoke a sense of vulnerability among the audience. Content: Headlines: Each headline within the spinning newspaper montage or time-lapse sequence should represent a recent and real incident related to cyber security breaches in Australia. Please research and include compelling headlines that accurately depict such incidents. Closing Frame: The ad should conclude with the frame 'Don't be next,' conveying the importance of taking preventive measures against cyber security breaches. Call-to-Action (CTA): Include a tech provider's brand logo and the text 'Learn More' to encourage viewers to seek further information about data protection. Technical Specifications: Aspect Ratios: Create versions of the graphic in 9:16, 1:1, and 4:5 aspect ratios. 15 Seconds MP4 and 10 Sec GIF File Formats: Provide the final designs in a high-resolution format suitable for digital use. Timeline and Deliverables: Deadline: Please provide an estimated timeline for the completion of the project. Deliverables: Once completed, please share the final graphic files via email or a file-sharing platform of your choice. Document of News Articles: [login to view URL]