Outdoor Product Online Store Using Shopify Templates

Project summary: Build an online store on Shopify using existing templates and modify as necessary so the website is more optimized than competitors. More details are outlined below. Company name: 3Deception, LLC. The play in the letters is the double meaning for the “D” e.g. 3D Deception Website name: [login to view URL] has been purchased Background: the product will be used primarily for tree-stand and blind whitetail deer hunting, but could also be used for turkey hunting, photography or nature watching. Products: 1) Treestand Camouflage System, 2) Accessory Strap, 3) Bundle Packages of #1 and #2 Purpose: the purpose of the product is to break up shapes and destroy silhouettes, hindering detection for a hunter, photographer, or outdoor observer to maximize his or her opportunity to get closer to nature. This technology employs disruptive patterning (aka disruptive coloration, disruptive camouflage, disruptive countershading, etc.). More information on this technology can be obtained by a quick Google search Look and feel: I want the design to be clean, crisp, sophisticated, and tasteful. Artistic creativity needs to be brought to the design and marketing incorporating the concepts of disruptive patterning and how it significantly enhances a person’s ability to remain undetected when hunting. Deliverables: • Set up turn-key Shopify page to begin selling product • Optimize website for SEO • Enable the ability to show an instructional video, similar to [login to view URL] - Our Blades Are F***ing Great advertisement video (YouTube it). Here are some other ideas: [login to view URL] • Be better than the competition; more information below • Website needs to establish a coolness/high tech tone. The product itself is low tech, so it’s critical the website emphasizes the science behind disruptive camouflage to make it sound / feel more complex and cutting edge than reality Target audience: hunters, photographers, nature observers Anticipated sales channels: • Need to build grassroots testimonials via FaceBook • Direct sales • Amazon sales Product need examples: • [login to view URL] • [login to view URL] Competition websites and products - my website needs to be better than all of these! [login to view URL] [login to view URL] [login to view URL] [login to view URL] [login to view URL] [login to view URL] Examples of websites I like: [login to view URL] The website needs to look cool and easily enable the ability to provide instructional information. Designer Pluses: I would prefer to work with designers who are outdoor people to understand why and how this product is important