Hello,
I have come up with three potential names for the company, and, as the first step of my process, I have sketched initial wireframe designs for logos for each name. Please find the names, along with brief rationales, below:
1) HealthyHer:
A play on the word 'healthier', the name not only immediately indicates what the products do and who the target market is, but it also subtly suggests a superiority of the brand to competitors
2) Meraki:
A word coined by modern greeks, meraki describes the act of leaving a piece of oneself, soul, love or creativity, in a task or ones work. The name works in the context of the industry as it reverses the meaning, suggesting your product puts that piece of soul, love and creativity back into it's consumer
3) Femina:
Spanish for feminine, the name is instantly recognizable as being a product geared towards women, whilst being extremely catchy at the same time.
I believe I am well suited to this project as I have extensive experience and have just finished full brand identity development on a range of products aimed at the same target market (the company is called NGI and they produce body butters and lotions aimed at women aged 18 - 55).
If you have any questions, or would like to know more about me, I encourage you to contact me. Thank you.
Kind Regards,
Kishan Hansjee
Studio9FX