• I have helped clients in the domains like IT/software, digital media, education, data centres, medical, security & fire in getting traffic to their websites from ground zero.
• So, have proven methodology (the measures that yield results in short-term & as well as in long-term) to build traffic for the sites.
• Proficient in crafting online marketing plan with selection of appropriate channels, budgets as per URL/domain of your business.
• Overall 15+ years of experience in online marketing... aware of evolution online marketing space with the recent/upcoming trends... at times, learnt hard ways i.e. from unsuccessful campaigns. Some of the key accomplishments are:
• Traffic acquisition: - Exceeded expectations by attaining traffic goals & traffic acquisition activities for conglomerate of websites. Successfully accomplished goals for clients in the various domains.
• Brand Building & business goals: - Devised & executed online-marketing campaigns that created brands & accomplished business objectives/ROI.
• ROI: - Assessed internet-marketing strategies to determine rate of return. Identify and tap into new channels to optimize ROI and fuel revenue growth. Implemented full cycle online marketing campaigns that resulted increase in: SERP rank, unique Keywords, # of backlinks, Indexed Pages, Organic Traffic, Organic Market share.
• Competitor analysis: - Proficient in competitor analysis, devised a method to track competitor activities and suggested measures.