For me this is a foot-in-the-door bid, something to add to a resume. I'm just getting into this kind of thing so don't let the nationality flag scare you away :P This rewrite took me some 20 mins so I don't mind the work load.
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Web hosting can be a tricky venture the first time your company (or yourself!) decides to wade into the mess of the Internet. There’s a massive volume of companies vying for your hand, and many small businesses or individuals go with the cheapest solution when they begin. But when your traffic starts to get serious, many people find their web hosting company isn’t up to the task of handling their website anymore.
For starters, many web hosts overburden their servers with more websites than is really practical. This seems tempting, at first, because so many websites go unfulfilled, get little traffic beyond friends and family, or otherwise go untended. And for these people, who do it for pleasure or just the novelty, this is a perfectly satisfactory arrangement.
But for serious websites that intend on getting a large amount of traffic, this kind of cheap hosting server can be detrimental to your business or livelihood. There’s nothing more irritating to a customer, or nerve wracking to a site owner, than having to reload a webpage three or four times just to see a picture of your product, or get the sample of your music to load. If people are just mass searching for sites, and are able to browse through two other catalogues while your page is still booting up, they’ll click the “junky page” out and move on. This is a major hazard for websites trying to get off the ground and establish themselves.
Another problem is your customer service. Should something happen that breaks your site, or it goes down for some reason one night (and being the Internet, it invariably will) you may not get the response necessary. Cheap hosting companies may have only a handful of tech support people who don’t natively speak your language, or maybe none at all, and use a bot to keyword filter your questions in email to send you an automated response. The more time they spend getting their act together, the more time your site is down, the more potential traffic will be redirected and maybe never return. This is lost revenue every day, fewer visitors means fewer purchases, and even if you only advertise on your site, if your traffic goes down for the month, your advertisers won’t be as willing to pay as much next month for space on your site, or pull their advertising altogether! This is costing you money in the long term, and you never know what that potential could have been on a more dedicated web host.
Always do your research, even consult someone knowledgeable about such things, to figure out what kind of host will suit you better. If your website is there to generate income, you want it to always be there for you. The right host can make the difference between your website being a positive experience or more trouble than it’s worth.
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I can change my tone to be more formal if that's desired, or more casual, but I tried to strike the best blend of informative and "newbie friendly" the given information seemed to be going for.
Yours truly,
Anna Alu