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NIKE- revolutionizing the sports industry
Nike has completely dominated the sports industry especially when it comes to the designing of Athletic products. In the modern age, it is not uncommon to see many sports kits and boots carrying the name Nike on them. What about the soccer demigods that have worn Nike boots? Just think of Ronaldo, Ronaldinho, Neymar, Didier Drogba, Lionel Messi, Thiery Henry….and the list is endless: all those who have been sported by Nike to advertise their products?
Focusing on the sports products, Nike Brand offer a variety of products in different categories like athletics, football, basketball, training and action sports. The company also sells performance equipment like socks, eyewear, sports ball, digital devices, bags, bats, gloves, golf clubs and other equipment branded under NIKE trademark. Of course, this is one of their marketing strategies to promote people’s use of their product.
The company has come a long way off since 1964 to establish itself as one of the most successful companies producing sportswear in the world. The company has also sponsored countless sports personalities as well as major football clubs in the world. It is also through their quality products that the sports industry has become a multi-billion investment that many sports fans cannot abstain from