I'm looking for a creative freelancer to produce high-quality videos for a Salt Oral Care performance campaign. The videos need to be 15 seconds long and persuasive, impactful & clean in style. I'm in need of the videos as soon as possible. If you are up to the task I look forward to hearing from you. Thanks for your time.
BRIEF :
Sharing our requirements for the copies & creative adaptations for performance campaigns / paid campaigns across social media & Google search & display network:
(The following requirement is just for google perf. max campaign.)
1. The following is the creative requirement for FB/Insta ads for July 2023.
Single Image: 1080*1080 (Feed) & 1080*1920 (Story)
Carousel: 1080*1080
Gif/Vid: 1080*1080 & 1920*1080
Reels: 1920*1080 (max 30 seconds) - preferably with music.
Content direction: Origin, authenticity, quality, customer reviews, influencer images & videos, recommended by experts, price point.
Top Of Funnel: Introduction to brand and product.
Middle OF: Influencer reviews, customer reviews.
Bottom OF: Push for a conversion (coupon code, sale etc)
Primary Text: Each creative or Vid will need a unique primary text
i) Toothpaste
Total No. of assets:
Single Image: 6 (2 TOF, 2 MOF & 2 BOF)
Vids: 2 (1 TOF & 1 MOF/BOF)
Carousel: 1 with min. for 4 slides
ii) Mouthwash
Total No. of assets:
Single Image: 5 (3 TOF, 1 MOF & 1BOF)
Vids: 2 (1 TOF & 1 MOF/BOF)
Carousel: 1 with min. for 4 slides.
iii) Whitening Pen
Total No. of assets:
Single Image: 5 (3 TOF, 1 MOF & 1BOF)
Vids: 2 (1 TOF & 1 MOF/BOF)
Carousel: 1 with min. for 4 slides.
iv) Colour Corrector
Total No. of assets:
Single Image: 5 (3 TOF, 1 MOF & 1BOF)
Vids: 2 (1 TOF & 1 MOF/BOF)
Carousel: 1 with min. for 4 slides.
2. GOOGLE ADS :
Google performance max ads specs and requirement:
Single Image: 1200*628 & 1200*1200
No. of Images: 5
Vids: 2 videos which are 6 seconds and 2 which are between 15 to 30 seconds. (Uploaded on YT)
Headlines: 5 (30 characters max.)
Long Headlines: 5 (90 characters max.)
Short Description: 1 (60 characters max.)
Long Description: 4 (60 characters max.)
The following products will be used in performance max. campaigns :
ToothPaste
Mouthwash
Teeth whitening pen
Colour corrector
3. YOUTUBE CAMPAIGNS :
YT videos that are directly uploaded on the channel are usually 1280*720 to 1920*1080.
I hope this message finds you well. I appreciate the opportunity to work on enhancing the Salt Oral Care performance campaign videos. I am excited to bring my video editing expertise to ensure these videos captivate your audience effectively.
Rest assured, I'm committed to delivering exceptional results while keeping costs reasonable. By optimizing my workflow and leveraging my experience, I can guarantee top-notch video editing at a competitive rate.
I look forward to collaborating on this project and producing videos that elevate Salt Oral Care's brand message. Please feel free to reach out to discuss further details.