Search Engine Optimization
• Competitor tracking and analysis
• On – page Optimization & Off – Page Optimization
• Analyze site performance through Google Analytics and Webmaster
• Site analysis through various tools for page speed, broken links etc using Page Speed tool, SEO Quake etc.
• 301 redirecting, robot.txt, xml sitemap generator and submission in webmaster tools.
Search Engine Marketing
• Create Pay per click campaigns in Google Adwords, Yahoo! Advertising, LinkedIn Ad, Facebook Ads ,
Remarketing Ads etc.
• Optimize keywords, match type and destination URLs to enhance ad performance
• Optimize bidding (Max. CPC) and daily budget for better ad position and improve ROI
• Measure Ad performance through Analytical tools and conversion tracking.
• Generating leads by monitoring traffic through IP trackers (Leadformix)
Social Media Marketing
• Enhance visibility of brand and its product/services.
• Optimize social media marketing tools - Facebook, Twitter, LinkedIn, Google+, Wordpress , Hootsuite
Activities in social
• Create word of mouth through the use of networking in social bookmarking, video and photo sharing
websites.
• Monitor the performance of social media campaigns web traffic through analytical tools.
Content Marketing
• Marketing Collateral Building
• Promotional Video Creation with tools like powtoon and ppt.
Market Research and Analysis
• Creation and maintenance of databases – Leads, clients and prospects status and update into CRM Tool.