Need to optimize its advertising campaigns, and SEO. Service needed for an ongoing service for the following:
1. Facebook and Instagram –
a. Three post per week on each FB and IG.
b. Monitor what is working and optimize accordingly
c. Weekly status update
d. Make sure ads conversion rate is trending up
i. Conversion Measure, Online ordering, Store Visits
2. Google SEO ranking
a. Insure Fraise Café is in the top three on Google SEO for the following categories
i. Keywords will be provided, but ongoing research on best keywords to generate walk-in traffic and online ordering.
c. Monitor conversion
i. Store Visit (Map action)
ii. Online ordering
d. Build backlinks with pre-approved articles
3. Optimize Website:
a. SEO keywords Optimization
b. Proper tags, correct description
c. Actionable Menu
d. Backlinks in US sources mostly