Strategic Analysis

PROJECT DESCRIPTION Business Strategy Report on a Beer company (Cobra Beer): Structure includes: 1. Internal Environment Analysis of Cobra Beer Company: Overview: Overview of Cobra Beer Company 1. Resource Based View of the company: Identify the resources that have an impact on the performance of the company e.g. human capabilities. 2. Competencies: Identify the competencies affecting Cobra Beer e.g. customer services 3. Comparative Resources: What competitive advantages does Cobra Beer have in comparison with their competitors? If there are any other competitive advantages their competitors have which they lack. (This could be in terms of the product, price or service provided). 4. Value Chain 5. Financial Analysis To provide a good analysis of the internal environment must include within the financial resources key financial indexes with the financial performance of Cobra Beer compared with competitors. Use annual reports and other financial reports. This should provide a view of the company’s profitability, liquidity position and other financial aspects compared to competitors. 2. Analysis of PR crises faced by Cobra Beer. Try to have a number of crises and relevant theory to back everything up with a theory. Must identify from 1 to 3 issues that affected the companys image can be either internal or external, e.g. strikes or any other scandals. For each issue analyse what happened and use theory on organisational ethic, corporate governance CSR, stakeholder’s applications and reputation management concepts and metrics. 3. Strategic Analysis of Cobra Beer Company: 1. Business level strategy 2. Corporate Strategy 3. Strategies suggested for future 4. Implementation modes, techniques and final suggestions Conclusion can be a big one for everything or just a summary based on the mini conclusion for each section