Concept Note:
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Assam has worlds finest and costliest silk - Muga and Eri. Till now it has been confined to only north east traditional dress. The objective here is to develop new design of the existing diversified products and to develop new products along with branding and packaging. The new product design will focus on creating a unique product that significantly broadens the market for an existing product outside Assam. It also develop new product lines which is apart from traditional items. With a proper packaging and branding it will full fill the market demand.
Through this design project the artisans/designers from the region will understand the value of designer products with proper packaging, logo design, tag, code no etc. which will help them a lot to get a overview of the fashion and textile industry and will help them in making a career in the industry.
Expectations:
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Engage in the project full time and come up with the creative modern design pattern for the international and domestic market. There are some college student from Guwahati who are also involved in the project. Work closely with the students and mentor them to come up with finished product which would include - modern design patter, logo, branding and packaging. The nature of the work would require to travelling to Assam. Working closely with the artisan and craftsman in the villages.
Good understanding of domestic and international market(preferably).