We require the below rough marketing plan to be implemented and managed.
A new business designing and manufacturing a range of grill and kitchen products under our own brand name. The aim is to create a branded range of Grill utensils and kitchen products that are slightly more edgy and sexy than whats on the market currently.
I would like to build up a buzz/following via social media that could be used to market new products and propel the brand.
The branding is quite macho and male orientated because i feel the key and fruitful target market for us will be men who enjoy grilling and cooking.
The social media outlets i would like to concentrate on are, FB, Pinterest, Instagram and You tube. The branding is quite edgy and different so hoping that this will help draw a following and keep them engaged.
We will allocate a % of stock that can be used to send out to suitable websites and blogs in the belief they will review our products favourably and write about the brand.
I would also like to target mainstream marketing channels i.e. Magazines, Day TV shows and newspapers looking for product mentions and free advertising.
The pre production samples will be received in 10 days, with these we will have professional photos taken and a promotional video produced. Once we have these completed will look to start the marketing process ready for the stock arriving around the 10th December.
21 freelancers are bidding on average $6/hour for this job
As i have a core expertise in digital marketing planning and strategizing the plan. I did run many social media campaigns. We can have a discussion and we can proceed further.