I am a Google Analytic and Google adword certified professional & Google Tag Manager with over 10 years experience.
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Set up Dynamic Remarketing using Google Tag Manager / using Javascript
Google Analytics Dynamic Remarketing uses hit and session attributes collected in the Data Layer, as well as user information from the Google Analytics cookie, to show site visitors ads for content or products they previously viewed.
Dynamic remarketing in Google AdWords
1. view product in a product list
2. visiting a product detail page
3. the express of the user for conversion (like entering the checkout funnel)
4. conversions of users
Just few sites Check out I have recently Dynamic Remarketing and enhance eCommerce tracking on Woocommerce/Magneto/wordpress/big commerce/shopify store/Durpal/ Project using Google Tag Manager
Check out these below screencast!
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Thanks
Margub