email marketing, social media, website

I need someone who knows how install pop up ads to collect email addresses. The pop ups will be in various places on both Fb and website. Additionally, I need someone who can link article(s) posted on FB to same article on my website. If possible I would like written instruction afterward on how I can do these things myself (or by my “tech” person) Can you describe what you would need from me to make my request a working pop up email address collection form? Same question for linking my FB posting to website and pop up email address collection form? Written instruction afterward would be very nice as I think I will have an ongoing need for this sort of thing. I have a little technical knowledge and a somewhat savvy tech person. What would be the expense of fulfilling these requests? What would be your expense for your fulfillment of my requests?