Copy edit landing page business marketing

Closed Posted 3 years ago Paid on delivery
Closed Paid on delivery

Hi there,

I'm in the process of setting up an online, one man agency for digital marketing (chatbots), Australia based.

The purpose of this is to help other businesses gain leads and better connect with their current and potential customers (which is fully described in the attached copy).

I'm looking to have someone improve my copy - I've just finished putting it together - for a single page website I'm going to put up.

The end result of the copy and landing page, I'd like to be neat and simple, with a nice flow, that another business owner can see the value and appeal of..

I have laid out the structure of the copy in a flow that I think would work - but also feel free to pull it apart and switch anything up..

I can already see that my copy is quite long, and the flow could be smoother, and there's similar information that's tending to double up a bit - so with fresh eye's on it, and probably most importantly with your help ~ an understanding from a copyeditors view of the information I'm trying to express to another business that's landed on my page, which parts of my copy's stats and chatbot info would appear most relevant to get my point across - to gain their trust and business, and in doing so cutting out anything unnecessary or any extra fluff I've unintentionally added (as there are a lot of compelling stats/facts - but as you'll see, I've listed a lot - so hoping I'll find a copy editor that can see it from a businesses point of view of what is actually intriguing and appealing to another business reading it, cut out anything not needed, and for them to have me onboard to help their business).

So it would be great to tighten the whole copy up, and have it all as concise as possible - but the only other factor to keep in mind here - I understand it is a very long copy for a landing page, especially for recommended marketing guidelines, though I am part OK with this, as this webpage is not intended to have a high amount of mainstream traffic landing on it to try capture anyone I can - rather it's to try give a reasonable overview, and reasons for implementing a chatbot to a business that isn't yet familiar with the idea of conversational marketing with chatbots, and why they should have one. And the reason for this being, as I'm only just starting out in this business myself, I'll be doing specific outreach on an individual bases, outreaching to potential clients that I see as a good fit for what I'm doing - so it's these prospects that I'll have the page up for only, otherwise it's not all that necessary for me to have a webpage up.. so just a page where anyone I reach out to can go and get a visual and better understanding of chatbots and the potential market they're missing out on.. as I'm assuming the businesses I'll be reaching out to mightn't be familiar with chatbots, if at all..

However in saying this, it'd be great to have the copy as punchy and tidy as possible, with as much relevant info as needed, without losing them altogether (or if they decide to go off and likely compare my page with other's in the same niche).. but definitely don't want to lose anyone whether that's through information/stats overload, or a feeling that chatbots mightn't be a worthwhile addition to their business if I've failed to push the wrong points, or the right ones too much..

I want my copy to as honest and jargon free as possible - to read very real from one business to another, and not to be too "sales-y".. I want to come across real and relatable, because I am genuine and sincere in wanting to be aboard and helping my prospective clients, but also to make clear the opportunity and growth in the niche, and that failure to incorporate it they'd be missing out.

I think this is the main points of it all, if there's any info I've missed, please just ask - I look forward to working with you:)

Kindly,

Jason Lynch

Copy Editing Copywriting Marketing Business Writing Landing Pages

Project ID: #25727503

About the project

20 proposals Remote project Active 3 years ago

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