An industrial client of ours wishes to translate their new slogan. We have the slogan in French (source language) and a transcreated slogan in English. We need the slogan for Brazil, Portugal and Korea.
The job is transcreation. Once our client has worked on his/her message, our marketing teams work to fully understand the message's focus, the desired result, and any cultural meanings that may be knitted into the message.
These marketing specialists then work to convey the message while maintaining its intent, style, tone and context in the target language.
We need one or two slogan suggestions, with no revisions. The client has a very tight budget.