Build BabyZee brand and Sell its products

Objective: Bring traffic to our website to increase sales through social media marketing and campaign as well as email marketing over 30 days. Brand introduction and recognition to specifically Australia and the world in general. Sales target is to sell 2000 products over 30 days. Brief: • Increase traffic at website and convert traffic to actual sales • Website traffic of at least 1000 visits per day and less than 30% bounce rate that leads to further engagement or sales • Get our website on PR 1 on google search o Keywords include: Babyzee, nappies, diapers, cloth nappies, cloth diapers, modern cloth nappies, reusable nappies, kawaii diapers, diaper coupons, modern cloth diapers, best modern cloth nappies, best modern cloth diapers, leak proof modern cloth diapers, baby, eco baby products, cheap diapers, cheap nappies, cloth diaper reviews, swim diapers, swim nappies, best cloth nappies, best cloth diapers • Use photos and videos already present on website, Instagram and facebook to be posted on all social media to link back to website. In other words, the same photo/video must be posted to all social media accounts. Content creation on Pinterest and Instagram for every photo, with link back to website • Social media accounts: o Pinterest target = 1000 followers and 1000 repins o Instagram target = Increase to 20,000 followers with active interactions on each post that also lead to potential sales o Facebook target = Increase engagement on each post, with at least 100 shares as well as increasing 1000 useable Australian likes and followers o Twitter target = 10,000 followers, higher engagement rate, with at least 200 reposts each. o Google+ target = 10,000 followers o Youtube target = 1,000 subscribers and put all videos relvant to be uploaded on to Youtube with at least 5,000 views per video • Timeframe = Spread over 30 days with constant updates using same content for all social media • Make a specific photo go viral to create interest and lead to sales via website.