As you can see, the professional logo design process is a rather serious business involving seven distinct stages, all with an aim to create a unique, memorable symbol that adds value to the company and makes it stand out in the market.
However, it’s important to understand that this isn’t something reserved for the big agencies or designers — everybody can benefit from following these steps, and clients will appreciate you more because of it.
So for your next logo design contest, start by taking things seriously. Don’t stop at the brief — ask the client as much as you can about his business, his audience, competitors and logo application needs. Do some sketching and share your early designs with the client. Refine based on what you hear. Offer to design a brand book once you win a competition, and make use of 1-to-1 invoicing.
If you work like professional, you’ll set yourself up for success.