This is sensitive subject matter. It goes without saying that you don't want to come off crude, but you also have to worry about putting the models at ease so that they'll feel comfortable about applying.
I'll add one more thing... no 2 more things to this to make sure the launch of your new site generates traffic... I'll get to that in a minute... About me:
When I write sales copy, I follow the essential basics and then spice it up:
1. Explain why they even need to spend time to read what you have to say.
2. Illustrate the benefits of them buying your product
3. Explain why they would be making a mistake if they didn't
4 Distance you from other competitive offers
5. Close the deal.
I'm a sale pro with a marketing background. We should speak more about what you are trying to do. This could be a long-stranding relationship in which I help you generate leads and you build up your client roster.
At NO ADDITIONAL CHARGE:
I'll let you choose 2 free services of:
1. a killer email to generate traffic to your website that you can send out as an introduction.
2. a press release that you can post to online PR distribution services.
3. a guest blog post that you can give to bloggers to generate traffic back to your sales page
I use what I call a soft-sell, informational approach:
*It worked well for me when I was in the work force with companies like American Express, Wells Fargo and The Home Depot
*It works well for my clients who just want to provide services and hate the sales part.
*It works well because customers don't like to be pushed, just nudged and it results in less buyer's remorse
People are very skeptical these days, so when you present something to them, it needs to be jaw-dropping and convincing. Let's get started brainstorming immediately.