I am Hilda Wamalwa from Kenya, recently graduated from Kenyatta University with a B.A in THEATRE ARTS AND FILM TECHNOLOGY. The fact that I'm new on freelancer does not mean I am new in the article writing world, I have written up to 200 articles that have received not less than a 3.5 rating by clients. I have written articles with given keywords with some clients instructing the keywords to appear up to a certain number of times. The more the key word appears, the higher the keyword density goes. I understand that the keyword helps writers stick to the subject topic and in some way its repetitiveness creates emphasis and in the case of article writing, emphasis creates a call for action.