Academic Writing

Product Management Project: You are selected as a product manager for a product by your company. This project has to deal with the development of a clear project plan for a product either in existence or new. Some characteristics of “good” projects are: • Significant student interest in the product. • It is useful if the product category has been in existence for some time. This does not discourage plans for new products if they are in existing categories. New to the world product categories can make it difficult for you to find sufficient information about the market. • It also helps if the category is fairly oligopolistic; this restricts the number of competitors that need to be analyzed. • Publicly held firms are easier to follow than private. • Domestic U.S. firms are easier to follow than foreign. However, if you are interested in marketing a U.S. product abroad or the reverse, please go ahead. • Please spend at least an hour or two using online library on each product and see how much information can be obtained. • The brand does not have to be established right from the beginning, only the product category. Design a product plan for this product from the start to market place.