delivering customer value

Answer two questions only Question 1 COMPULSORY and ONE other question from questions 2 OR 3 Q1 Brand Positioning Brand positioning is an important component of any organisations marketing strategy. Produce a report that explains what is meant by brand positioning providing examples of how excellent brand positioning in each of the consumer goods and service sectors can be achieved. Total 45 marks Q2 Pricing a) Identify and explain the key factors based on financial and economic issues, which may affect the marketer’s pricing decisions for a consumer product of your own choice 20marks b) Using specific examples, explain ways in which other marketing mix variables affect pricing decisions 20marks Total 40 marks Q3 Distribution Channels As the marketing operations manager of a tour operations business that targets package holidays at the 55 and over age group, you have been asked by your marketing director to review distribution strategy a) Outline the various channels of distribution available 15 marks b) Identify a set of criteria for their evaluation 10 marks c) Recommend an appropriate strategy for your target market 15 marks Overall Total 85 Marks