Get Your Jiggle On - Social Media Ideas for Crunchits Product

  • Status: Closed
  • Prize: £500
  • Entries Received: 63
  • Winner: RenoStefan93

Contest Brief

Creative Brief – Crunchits

What is the objective of this brief?

To create a social media idea that is focussed around “The Jiggle” which will be used to inform the tone of voice for the Crunchits brand.

Background?
As the name would suggest, Crunchits are crunchy savoury snacks. They come in three flavours: Thai Chilli, Sizzling BBQ and Teriyaki. They are a mixture of puffed rice, black beans and edamame beans. Healthy real ingredients bundled together for a crunchy punch of deliciousness. And only 93 calories a bag.

But who are we really?
At Crunchits, we see ourselves as the love child of Graze and Sensations. Fun and moreish but without the guilt.
Our enemy is everything and anything that is boring. We are cheeky with a slight edge – but never arrogant.

Our product is here to make you Jiggle. What is jiggle we hear you ask?
To put it simply... it is that little bit of joy that brightens your day. That fiver you find on the street, the first sip of beer after a long day, that little bit of something-something, that brightens your day.

That is how we see ourselves… but do our customers? The Jiggle is our favourite thing, we do a weekly jiggle newsletter which is full of facts/jokes of the day to make you smile but we think there is so much more we can do with it.

So far we have been using it in our general comms but is there a bigger and better way to bring this to life and give it more meaning to our customer base?


Who are we addressing (target audience)?

The peckish

What is the single most important thing to convey?

Crunchits are big balls of crunch with a whack of flavour

What do we want people to think, feel or do as a consequence of this activity?

Feel a tummy rumble and excitement to try Crunchits and do their own jiggle

What tone should we adopt?

Cheeky, confident and edgy – these are snacks with attitude, not afraid to break the mould. ‘Get your Jiggle on’.


What medium?

Social platforms: specifically TikTok and Instagram

Mandatories
End packshot, swishes, logos – all to be provided

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Public Clarification Board

  • khandesignbd
    khandesignbd
    • 1 year ago

    You can award me my design #53 . Then can I handover you all design all files. Also we can work here a long time. Waiting for your response. Thanks

    • 1 year ago
  • khandesignbd
    khandesignbd
    • 1 year ago

    You can award me my design #53 . Then can I handover you all the design all files? Also, we can work here for a long time for others work. Waiting for your response. Thanks

    • 1 year ago
  • gorangajicbecej
    gorangajicbecej
    • 1 year ago

    Whats happen we havent get a winner, new pending is 3 week and entries is disabled...

    • 1 year ago
  • gorangajicbecej
    gorangajicbecej
    • 1 year ago

    Please feedback for #70 #71 #73 #78 #79

    • 1 year ago
  • akderia22
    akderia22
    • 1 year ago

    ✅ ✅ ✅ ===== HELLO CH, I HOPE YOU ARE DOING WELL. ALL ENTRIES ARE WORTHLESS EXCLUDE MY ENTRY #105 PLEASE CHECK MY ENTRY AND CHAT ME FOR MORE DISCUSSION. I WILL VERY HAPPY IF I HELP YOU TO ACHIEVE YOUR GOAL. ===== ✅ ✅ ✅

    • 1 year ago
    1. gorangajicbecej
      gorangajicbecej
      • 1 year ago

      hey boy, you spam us with many identical posts , and you assert that all of us is worthless, and your some kind of.... tips, is worth 500 gbp ? We get the logos, packages and contest holders need social network promotional content. It will be good for you to analise your behavior, and think twice what ppl ask. By the way writing with caps lock is rude and it mean that you yell on all of us include the contest holder....

      • 1 year ago
  • CreativeDesignA1
    CreativeDesignA1
    • 1 year ago

    #extended

    • 1 year ago
  • akderia22
    akderia22
    • 1 year ago

    ✅ ✅ ✅ ===== HELLO CH, I HOPE YOU ARE DOING WELL. ALL ENTRIES ARE WORTHLESS EXCLUDE MY ENTRY #105 PLEASE CHECK MY ENTRY AND CHAT ME FOR MORE DISCUSSION. I WILL VERY HAPPY IF I HELP YOU TO ACHIEVE YOUR GOAL. ===== ✅ ✅ ✅

    • 1 year ago
  • akderia22
    akderia22
    • 1 year ago

    ✅ ✅ ✅ ===== HELLO CH, I HOPE YOU ARE DOING WELL. ALL ENTRIES ARE WORTHLESS EXCLUDE MY ENTRY #105 PLEASE CHECK MY ENTRY AND CHAT ME FOR MORE DISCUSSION. I WILL VERY HAPPY IF I HELP YOU TO ACHIEVE YOUR GOAL. ===== ✅ ✅ ✅

    • 1 year ago
  • akderia22
    akderia22
    • 1 year ago

    ✅ ✅ ✅ ===== HELLO CH, I HOPE YOU ARE DOING WELL. ALL ENTRIES ARE WORTHLESS EXCLUDE MY ENTRY #105 PLEASE CHECK MY ENTRY AND CHAT ME FOR MORE DISCUSSION. I WILL VERY HAPPY IF I HELP YOU TO ACHIEVE YOUR GOAL. ===== ✅ ✅ ✅

    • 1 year ago
  • akderia22
    akderia22
    • 1 year ago

    ✅ ✅ ✅ ===== HELLO CH, I HOPE YOU ARE DOING WELL. ALL ENTRIES ARE WORTHLESS EXCLUDE MY ENTRY #105 PLEASE CHECK MY ENTRY AND CHAT ME FOR MORE DISCUSSION. I WILL VERY HAPPY IF I HELP YOU TO ACHIEVE YOUR GOAL. ===== ✅ ✅ ✅

    • 1 year ago
  • akderia22
    akderia22
    • 1 year ago

    ✅ ✅ ✅ ===== HELLO CH, I HOPE YOU ARE DOING WELL. ALL ENTRIES ARE WORTHLESS EXCLUDE MY ENTRY #105 PLEASE CHECK MY ENTRY AND CHAT ME FOR MORE DISCUSSION. I WILL VERY HAPPY IF I HELP YOU TO ACHIEVE YOUR GOAL. ===== ✅ ✅ ✅

    • 1 year ago
  • akderia22
    akderia22
    • 1 year ago

    ✅ ✅ ✅ ===== HELLO CH, I HOPE YOU ARE DOING WELL. ALL ENTRIES ARE WORTHLESS EXCLUDE MY ENTRY #105 PLEASE CHECK MY ENTRY AND CHAT ME FOR MORE DISCUSSION. I WILL VERY HAPPY IF I HELP YOU TO ACHIEVE YOUR GOAL. ===== ✅ ✅ ✅

    • 1 year ago
  • akderia22
    akderia22
    • 1 year ago

    ✅ ✅ ✅ ===== HELLO CH, I HOPE YOU ARE DOING WELL. ALL ENTRIES ARE WORTHLESS EXCLUDE MY ENTRY #105 PLEASE CHECK MY ENTRY AND CHAT ME FOR MORE DISCUSSION. I WILL VERY HAPPY IF I HELP YOU TO ACHIEVE YOUR GOAL. ===== ✅ ✅ ✅

    • 1 year ago
  • greenequail
    greenequail
    • 1 year ago

    Hi, I'm a little confused. Are you looking for ideas for a commercial? Are you looking for ideas on how to make "The Jiggler" newsletter more attractive and effective?

    • 1 year ago
    1. roseline7
      roseline7
      • 1 year ago

      i think they're looking for promotional content to post online.

      • 1 year ago
  • AdnanThaha
    AdnanThaha
    • 1 year ago

    Please do check the creative brief #55

    • 1 year ago
  • AdnanThaha
    AdnanThaha
    • 1 year ago

    Please do check my entry #54 :)

    • 1 year ago
  • colorbd
    colorbd
    • 1 year ago

    Please check #52

    • 1 year ago
  • colorbd
    colorbd
    • 1 year ago

    Please check #51

    • 1 year ago
  • BennyWritesBack
    BennyWritesBack
    • 1 year ago

    #12 This is a video campaign for TikTok that is confident and edgy - viewers will want to copy it, duet with it, and share. Feedback welcome!

    • 1 year ago
  • belvizrj
    belvizrj
    • 1 year ago

    What are you specifically looking for dear client? Can you please specify further?

    • 1 year ago
  • rabbanikhanbd
    rabbanikhanbd
    • 1 year ago

    #27 This messaging captures the brand's upbeat and playful energy, while also highlighting the health benefits of the snacks. By using words like "deliciously addictive" and "Crunchits magic," the tone of voice is playful and engaging. At the same time, the messaging emphasizes the nutritional value of the snacks with phrases like "healthy, real ingredients" and "feel good about snacking with us." Overall, this tone of voice is designed to appeal to customers who want a snack that's both delicious and good for them, while also creating a sense of fun and excitement around the Crunchits brand.
    please give me more instructions....

    • 1 year ago
  • rabbanikhanbd
    rabbanikhanbd
    • 1 year ago

    #18 Social Media Ideas for Crunchits

    • 1 year ago
  • rabbanikhanbd
    rabbanikhanbd
    • 1 year ago

    #26 This messaging captures the brand's irreverent and confident energy, while also emphasising the fun and joy that comes with snacking on Crunchits. By using words like "big balls of crunch" and "whack of flavour," the tone of voice is playful and bold. At the same time, the messaging highlights the healthy and real ingredients in the snacks, while also promoting the weekly jiggle newsletter as a way to keep the fun going. Overall, this tone of voice is designed to appeal to customers who want a snack that's not only delicious, but also fun and irreverent.

    • 1 year ago
  • greenequail
    greenequail
    • 1 year ago

    "social media idea that is focussed around “The Jiggle” which will be used to inform the tone of voice for the Crunchits brand." What does this mean? Do you want pass information on to your customers about your product? What does "inform the tone of voice" mean? I think if you can be more specific you will have a much better response and get what you really want.

    • 1 year ago
  • Drizzygfx
    Drizzygfx
    • 1 year ago

    Good day,
    Could you please review my entry #9 , your feedback greatly helps to meet your goals.
    Thank you so much

    • 1 year ago
  • romulonatan
    romulonatan
    • 1 year ago

    Dear contest holder, as you're new to freelancer.com I should advise you to not choose a winner without seeing exactly what you're looking for. I'm working on your product's social media background and I'll update you this week. Thanks!

    • 1 year ago
  • mdabdussalamdesi
    mdabdussalamdesi
    • 1 year ago

    I’d love the opportunity of an interview to discuss my ideas for taking your brand to the next level on social media.

    • 1 year ago
  • nizaraknni
    nizaraknni
    • 1 year ago

    I am a professional social media designer and artist, I have had comments from big companies like Pizza Hut on my artwork, That's why I feel that this project is compatible with my capabilities, but I did not understand well what was required.

    • 1 year ago

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