Design product labels
- Status: Closed
- Prize: $100
- Entries Received: 33
Contest Brief
Blushing Blueberries is an organically certified orchard in NSW, Australia and we are looking to expand our marketing reach Australia wide. To achieve this we need to update our product labels/image to reflect more accurately what we offer and our target market, which is to achieve Australia-wide distribution.
Please look at the website - www.blushingblueberries.com.au. This will give you an idea of the style and colours that we are currently using. We would like a very modern, contemporary, quality and organic/natural look for our range of Blueberry products.
The Label Idea image is one we saw recently and think is excellent in representing all our criteria - natural, modern, eye catching, casual yet stylish and organic.
The Master B image is our current logo - this could be changed somewhat or completely.
The BBGroup03 Sml image depicts our current range of products - various shapes and sizes of products, hence different sized and styled labels will be needed. We do have professional photographs of all our products that can be used in this project if necessary
Designing different sized templates would be most helpful so we can overprint different texts on the different templates in-house rather than being reliant on offset printers.
We have two products that have won awards and we would like to incorporate these medals onto the labels of these two products. These are the Blueberry Shrub Cordial (two Silver Medals from the Royal Sydney Show 2017) and the Blueberry Drizzle Dessert Sauce (one Bronze Medal from the Australian Food Awards Show Melbourne 2017).
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