Brand Identity and Label Designs for Chocolate Bars and Gummies - 15/12/2023 13:30 EST
- Status: Closed
- Prize: $100
- Entries Received: 15
- Winner: josefinapmqz
Contest Brief
I am looking for a talented graphic designer to create brand identity and label designs for our new line of chocolate bars and gummies infused with proprietary mushroom blend. The ideal candidate should have experience in creating surreal, minimalist, and geometric designs and excel at packaging and label design.
Theme: Surrealism and Dreamscapes: Featuring fantastical, dream-like imagery that challenges reality, this theme often includes surreal landscapes, melting objects, and bizarre, imaginative creatures. It's popular among brands that aim to emphasize creativity, imagination, and thinking outside the box.
Color scheme:
- I am open to suggestions for the color scheme of the brand and label designs. I have created a brand to start with called "Somnia", with some ideas so you don't necessarily start from scratch. I would like to keep the name, but would like this brand to have a truly professional brand identity like Compartés (see attached)
Be sure to follow de dielines for the label and box designs. In total there are 3 different designs for the chocolates and five variations for the gummies.
IMPORTANT:
Software Instructions:
Illustrator: Illustrator will need to be the final format. All text elements need to be created within photoshop (with the exception of custom formatted/shaped text created in photoshop)
There must be three (3) layers for each design: Dieline, White Layer (If any), and Artwork. These 3 layers are required for the design to be a printed label.
Each artboard should be set up with a 1/16in (1.59mm) bleed and there should be a 1/16in bleed on any interior die-cut areas.
Flavors of Chocolate: Birthday Cake, Chocolate Caramel Pretzel , Cookies and Creme
Packaging Size: 3.75x7.5in / 5 SKUs/ 3 Side Seal Pouch for Cannabis (see dieline attached)
Gummy Flavors: Grape, Cherry, Sour Apple, Blue Raspberry , Orange
Packaging Size: Gummies Bag- 5x7in -5 SKUs/ 3 Side Seal Pouch for Cannabis (see dieline attached)
Brand guidelines and references:
- I will provide existing brand guidelines and references for the designer to follow.
Use a different font. Something that looks trippy, but unique and can be recognizable. Help me build a brand with the current material and make it more professional.
Skills and experience:
- Strong graphic design skills with a focus on surreal, minimalist, and geometric designs.
- Ability to create visually appealing and eye-catching brand identity and label designs.
- Familiarity with the food industry and understanding of the target audience's preferences.
- Attention to detail and ability to incorporate existing brand guidelines into the designs.
If you are a creative and talented graphic designer with experience in creating brand identity and label designs, we would love to hear from you. Please provide examples of your previous work and let us know about your experience with surreal, minimalist, and geometric designs.
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