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$20 USD / hour
Flag of UKRAINE
kyiv, ukraine
$20 USD / hour
It's currently 7:21 AM here
Joined February 15, 2024
0 Recommendations

Anna S.

@sukhachova000

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$20 USD / hour
Flag of UKRAINE
kyiv, ukraine
$20 USD / hour
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PPC Strategist: Google Ads & Meta Ads Specialist

As a seasoned PPC Manager with a proven track record, I specialize in crafting and executing high-impact paid advertising strategies. With over 4 years of experience, I've successfully managed budgets exceeding $100K/month for diverse clients across E-commerce, Local Businesses, SaaS, and B2B/B2C services. While I'm new to Upwork, my proven track record and commitment to excellence set me apart. ✅ Certifications & Recognitions: Google Ads and Analytics Certified Facebook/Meta Blueprint Certified HubSpot Inbound Marketing Certification SEMrush PPC Fundamentals Certification AI Integration Focus: Utilizing cutting-edge AI tools, I bring a modern approach to PPC management, ensuring your campaigns are at the forefront of industry advancements. From smart bidding strategies to dynamic ad creation, I leverage AI to optimize your ad performance and enhance targeting precision. Expertise Highlights: Google Ads Google Analytics Bing Ads Facebook/Meta Ads Snapchat Ads TikTok Ads LinkedIn Ads Industries I Specialize In: Local Businesses Lead Generation E-commerce Clothing&Accessories Brands Beauty Products Key Achievements: Managed $1M+ ad spend, delivering $5M+ revenue with a 3-9 ROAS Google Ads and Facebook/Meta Ads Expert with 4+ years of expertise Successfully designed, implemented, and optimized campaigns with budgets from $1,000 to $100,000 Services: Performance marketing ROI-targeted campaign management Lead generation campaign management Media planning/forecasting SEM, attribution modeling, conversion optimization All measurement and reporting processes on Google Analytics Dashboards with dynamic numbers for reporting As I begin my journey here, I'm ready to bring my expertise to your projects. Let's discuss your needs, plan strategies, and manage your ad accounts for optimal results. Contact me to explore how we can elevate your brand's presence and grow revenue! Thank you for considering me as your PPC partner?
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Portfolio

11712921
The client owns a distinguished pet fashion retailer and enlisted our technical prowess to enhance its online presence and drive sales in the competitive pet accessories market. The client aimed to achieve a positive return on Ad Spend (above 3) through advertising in Meta and Google. Results: Achieved a positive road of 4.5, surpassing the breakeven ROAS of 3.
Pet Fashion: Achieving a 40% Surge in Sales and a 4.5 ROAS
The client owns a distinguished pet fashion retailer and enlisted our technical prowess to enhance its online presence and drive sales in the competitive pet accessories market. The client aimed to achieve a positive return on Ad Spend (above 3) through advertising in Meta and Google. Results: Achieved a positive road of 4.5, surpassing the breakeven ROAS of 3.
Pet Fashion: Achieving a 40% Surge in Sales and a 4.5 ROAS
The client owns a distinguished pet fashion retailer and enlisted our technical prowess to enhance its online presence and drive sales in the competitive pet accessories market. The client aimed to achieve a positive return on Ad Spend (above 3) through advertising in Meta and Google. Results: Achieved a positive road of 4.5, surpassing the breakeven ROAS of 3.
Pet Fashion: Achieving a 40% Surge in Sales and a 4.5 ROAS
The client owns a distinguished pet fashion retailer and enlisted our technical prowess to enhance its online presence and drive sales in the competitive pet accessories market. The client aimed to achieve a positive return on Ad Spend (above 3) through advertising in Meta and Google. Results: Achieved a positive road of 4.5, surpassing the breakeven ROAS of 3.
Pet Fashion: Achieving a 40% Surge in Sales and a 4.5 ROAS
The client owns a distinguished pet fashion retailer and enlisted our technical prowess to enhance its online presence and drive sales in the competitive pet accessories market. The client aimed to achieve a positive return on Ad Spend (above 3) through advertising in Meta and Google. Results: Achieved a positive road of 4.5, surpassing the breakeven ROAS of 3.
Pet Fashion: Achieving a 40% Surge in Sales and a 4.5 ROAS
11712913
Key Implementations: Strategic Allocation of Budget: Prioritized Meta Ads over Google Ads due to lower competition and cost-effective reach, aligning with the brand's goal of scaling advertising efforts within a $30,000 monthly budget. Proactive Management of Ad Bans: Implemented proactive monitoring and compliance measures to mitigate disruptions caused by periodic ad bans on Meta and Google Ads platforms, ensuring continuous advertising efforts. Optimization of Ad Campaigns: Optimized Meta Ads campaigns to maximize reach and engagement, achieving consistent growth in impressions and maintaining a high click-through rate (CTR) above industry benchmarks. Cost Control Strategies: Employed bidding optimization and strategic ad placements to control costs, ensuring efficient allocation of the advertising budget and maintaining a positive Return on Ad Spend (ROAS) above the target of 2.5. Focus on Customer Acquisition: Leveraged advertising efforts to acquire a steady stream of new cus
$6k→$34k monthly budget in 4 months
Key Implementations: Strategic Allocation of Budget: Prioritized Meta Ads over Google Ads due to lower competition and cost-effective reach, aligning with the brand's goal of scaling advertising efforts within a $30,000 monthly budget. Proactive Management of Ad Bans: Implemented proactive monitoring and compliance measures to mitigate disruptions caused by periodic ad bans on Meta and Google Ads platforms, ensuring continuous advertising efforts. Optimization of Ad Campaigns: Optimized Meta Ads campaigns to maximize reach and engagement, achieving consistent growth in impressions and maintaining a high click-through rate (CTR) above industry benchmarks. Cost Control Strategies: Employed bidding optimization and strategic ad placements to control costs, ensuring efficient allocation of the advertising budget and maintaining a positive Return on Ad Spend (ROAS) above the target of 2.5. Focus on Customer Acquisition: Leveraged advertising efforts to acquire a steady stream of new cus
$6k→$34k monthly budget in 4 months
Key Implementations: Strategic Allocation of Budget: Prioritized Meta Ads over Google Ads due to lower competition and cost-effective reach, aligning with the brand's goal of scaling advertising efforts within a $30,000 monthly budget. Proactive Management of Ad Bans: Implemented proactive monitoring and compliance measures to mitigate disruptions caused by periodic ad bans on Meta and Google Ads platforms, ensuring continuous advertising efforts. Optimization of Ad Campaigns: Optimized Meta Ads campaigns to maximize reach and engagement, achieving consistent growth in impressions and maintaining a high click-through rate (CTR) above industry benchmarks. Cost Control Strategies: Employed bidding optimization and strategic ad placements to control costs, ensuring efficient allocation of the advertising budget and maintaining a positive Return on Ad Spend (ROAS) above the target of 2.5. Focus on Customer Acquisition: Leveraged advertising efforts to acquire a steady stream of new cus
$6k→$34k monthly budget in 4 months
Key Implementations: Strategic Allocation of Budget: Prioritized Meta Ads over Google Ads due to lower competition and cost-effective reach, aligning with the brand's goal of scaling advertising efforts within a $30,000 monthly budget. Proactive Management of Ad Bans: Implemented proactive monitoring and compliance measures to mitigate disruptions caused by periodic ad bans on Meta and Google Ads platforms, ensuring continuous advertising efforts. Optimization of Ad Campaigns: Optimized Meta Ads campaigns to maximize reach and engagement, achieving consistent growth in impressions and maintaining a high click-through rate (CTR) above industry benchmarks. Cost Control Strategies: Employed bidding optimization and strategic ad placements to control costs, ensuring efficient allocation of the advertising budget and maintaining a positive Return on Ad Spend (ROAS) above the target of 2.5. Focus on Customer Acquisition: Leveraged advertising efforts to acquire a steady stream of new cus
$6k→$34k monthly budget in 4 months
Key Implementations: Strategic Allocation of Budget: Prioritized Meta Ads over Google Ads due to lower competition and cost-effective reach, aligning with the brand's goal of scaling advertising efforts within a $30,000 monthly budget. Proactive Management of Ad Bans: Implemented proactive monitoring and compliance measures to mitigate disruptions caused by periodic ad bans on Meta and Google Ads platforms, ensuring continuous advertising efforts. Optimization of Ad Campaigns: Optimized Meta Ads campaigns to maximize reach and engagement, achieving consistent growth in impressions and maintaining a high click-through rate (CTR) above industry benchmarks. Cost Control Strategies: Employed bidding optimization and strategic ad placements to control costs, ensuring efficient allocation of the advertising budget and maintaining a positive Return on Ad Spend (ROAS) above the target of 2.5. Focus on Customer Acquisition: Leveraged advertising efforts to acquire a steady stream of new cus
$6k→$34k monthly budget in 4 months
Key Implementations: Strategic Allocation of Budget: Prioritized Meta Ads over Google Ads due to lower competition and cost-effective reach, aligning with the brand's goal of scaling advertising efforts within a $30,000 monthly budget. Proactive Management of Ad Bans: Implemented proactive monitoring and compliance measures to mitigate disruptions caused by periodic ad bans on Meta and Google Ads platforms, ensuring continuous advertising efforts. Optimization of Ad Campaigns: Optimized Meta Ads campaigns to maximize reach and engagement, achieving consistent growth in impressions and maintaining a high click-through rate (CTR) above industry benchmarks. Cost Control Strategies: Employed bidding optimization and strategic ad placements to control costs, ensuring efficient allocation of the advertising budget and maintaining a positive Return on Ad Spend (ROAS) above the target of 2.5. Focus on Customer Acquisition: Leveraged advertising efforts to acquire a steady stream of new cus
$6k→$34k monthly budget in 4 months
Key Implementations: Strategic Allocation of Budget: Prioritized Meta Ads over Google Ads due to lower competition and cost-effective reach, aligning with the brand's goal of scaling advertising efforts within a $30,000 monthly budget. Proactive Management of Ad Bans: Implemented proactive monitoring and compliance measures to mitigate disruptions caused by periodic ad bans on Meta and Google Ads platforms, ensuring continuous advertising efforts. Optimization of Ad Campaigns: Optimized Meta Ads campaigns to maximize reach and engagement, achieving consistent growth in impressions and maintaining a high click-through rate (CTR) above industry benchmarks. Cost Control Strategies: Employed bidding optimization and strategic ad placements to control costs, ensuring efficient allocation of the advertising budget and maintaining a positive Return on Ad Spend (ROAS) above the target of 2.5. Focus on Customer Acquisition: Leveraged advertising efforts to acquire a steady stream of new cus
$6k→$34k monthly budget in 4 months
11712896
Key implementations: - Concentrated on TOP locations We narrowed down the locations to the main regions where the client provided services, which in the long run had a positive impact on the number and quality of leads, and by concentrating the budget on these regions, we were able to cover a larger market share - Effectively implemented broad match Since we had enough conversions, we launched a separate search campaign with converting keywords in a broad match and with a strategy of setting target price per action bids, which allowed us to attract additional traffic and led to a decrease in the price per conversion in general - Massively increased brand searches without SEO efforts Separate YouTube and media campaigns were launched for solar panels, which eventually proved to be better than one campaign with maximum efficiency
+259% in qualified leads with reducing CPA | Google Ads
Key implementations: - Concentrated on TOP locations We narrowed down the locations to the main regions where the client provided services, which in the long run had a positive impact on the number and quality of leads, and by concentrating the budget on these regions, we were able to cover a larger market share - Effectively implemented broad match Since we had enough conversions, we launched a separate search campaign with converting keywords in a broad match and with a strategy of setting target price per action bids, which allowed us to attract additional traffic and led to a decrease in the price per conversion in general - Massively increased brand searches without SEO efforts Separate YouTube and media campaigns were launched for solar panels, which eventually proved to be better than one campaign with maximum efficiency
+259% in qualified leads with reducing CPA | Google Ads
Key implementations: - Concentrated on TOP locations We narrowed down the locations to the main regions where the client provided services, which in the long run had a positive impact on the number and quality of leads, and by concentrating the budget on these regions, we were able to cover a larger market share - Effectively implemented broad match Since we had enough conversions, we launched a separate search campaign with converting keywords in a broad match and with a strategy of setting target price per action bids, which allowed us to attract additional traffic and led to a decrease in the price per conversion in general - Massively increased brand searches without SEO efforts Separate YouTube and media campaigns were launched for solar panels, which eventually proved to be better than one campaign with maximum efficiency
+259% in qualified leads with reducing CPA | Google Ads
Key implementations: - Concentrated on TOP locations We narrowed down the locations to the main regions where the client provided services, which in the long run had a positive impact on the number and quality of leads, and by concentrating the budget on these regions, we were able to cover a larger market share - Effectively implemented broad match Since we had enough conversions, we launched a separate search campaign with converting keywords in a broad match and with a strategy of setting target price per action bids, which allowed us to attract additional traffic and led to a decrease in the price per conversion in general - Massively increased brand searches without SEO efforts Separate YouTube and media campaigns were launched for solar panels, which eventually proved to be better than one campaign with maximum efficiency
+259% in qualified leads with reducing CPA | Google Ads
Key implementations: - Concentrated on TOP locations We narrowed down the locations to the main regions where the client provided services, which in the long run had a positive impact on the number and quality of leads, and by concentrating the budget on these regions, we were able to cover a larger market share - Effectively implemented broad match Since we had enough conversions, we launched a separate search campaign with converting keywords in a broad match and with a strategy of setting target price per action bids, which allowed us to attract additional traffic and led to a decrease in the price per conversion in general - Massively increased brand searches without SEO efforts Separate YouTube and media campaigns were launched for solar panels, which eventually proved to be better than one campaign with maximum efficiency
+259% in qualified leads with reducing CPA | Google Ads
Key implementations: - Concentrated on TOP locations We narrowed down the locations to the main regions where the client provided services, which in the long run had a positive impact on the number and quality of leads, and by concentrating the budget on these regions, we were able to cover a larger market share - Effectively implemented broad match Since we had enough conversions, we launched a separate search campaign with converting keywords in a broad match and with a strategy of setting target price per action bids, which allowed us to attract additional traffic and led to a decrease in the price per conversion in general - Massively increased brand searches without SEO efforts Separate YouTube and media campaigns were launched for solar panels, which eventually proved to be better than one campaign with maximum efficiency
+259% in qualified leads with reducing CPA | Google Ads
11712895
We have collaborated with a cool Mushroom-Powered Supplements brand. The client listened to our advice and we have created amazing results like monthly revenue of $117k with 390% of ROAS. We implemented both horizontal and vertical scaling models to increase revenue and maintain profitability.
$117k monthly revenue for Supplements brand | Meta Ads
We have collaborated with a cool Mushroom-Powered Supplements brand. The client listened to our advice and we have created amazing results like monthly revenue of $117k with 390% of ROAS. We implemented both horizontal and vertical scaling models to increase revenue and maintain profitability.
$117k monthly revenue for Supplements brand | Meta Ads
We have collaborated with a cool Mushroom-Powered Supplements brand. The client listened to our advice and we have created amazing results like monthly revenue of $117k with 390% of ROAS. We implemented both horizontal and vertical scaling models to increase revenue and maintain profitability.
$117k monthly revenue for Supplements brand | Meta Ads
We have collaborated with a cool Mushroom-Powered Supplements brand. The client listened to our advice and we have created amazing results like monthly revenue of $117k with 390% of ROAS. We implemented both horizontal and vertical scaling models to increase revenue and maintain profitability.
$117k monthly revenue for Supplements brand | Meta Ads
We have collaborated with a cool Mushroom-Powered Supplements brand. The client listened to our advice and we have created amazing results like monthly revenue of $117k with 390% of ROAS. We implemented both horizontal and vertical scaling models to increase revenue and maintain profitability.
$117k monthly revenue for Supplements brand | Meta Ads
We have collaborated with a cool Mushroom-Powered Supplements brand. The client listened to our advice and we have created amazing results like monthly revenue of $117k with 390% of ROAS. We implemented both horizontal and vertical scaling models to increase revenue and maintain profitability.
$117k monthly revenue for Supplements brand | Meta Ads
11697422
Before us, the client had 160-190% of the ROAS of his E-commerce business. So the main goals were to increase efficiency to at least 300% and scale the budget. Key Implementations: - Fixed Product Catalogs for meta ads - Launched strategically timed seasonal sales campaigns, aligning with key fashion events and holidays, and gained remarkable 5 ROAS - Ad Copy Testing - Content Collaboration - Funnel Structuring - Triple Whale Integration As the result, we spent $180k+, got from 160% to 300% of ROAS and increased AOV to $260 during 6 months of cooperation
$260 AOV and 3 ROAS for Streewear Brand | Meta ads
Before us, the client had 160-190% of the ROAS of his E-commerce business. So the main goals were to increase efficiency to at least 300% and scale the budget. Key Implementations: - Fixed Product Catalogs for meta ads - Launched strategically timed seasonal sales campaigns, aligning with key fashion events and holidays, and gained remarkable 5 ROAS - Ad Copy Testing - Content Collaboration - Funnel Structuring - Triple Whale Integration As the result, we spent $180k+, got from 160% to 300% of ROAS and increased AOV to $260 during 6 months of cooperation
$260 AOV and 3 ROAS for Streewear Brand | Meta ads
Before us, the client had 160-190% of the ROAS of his E-commerce business. So the main goals were to increase efficiency to at least 300% and scale the budget. Key Implementations: - Fixed Product Catalogs for meta ads - Launched strategically timed seasonal sales campaigns, aligning with key fashion events and holidays, and gained remarkable 5 ROAS - Ad Copy Testing - Content Collaboration - Funnel Structuring - Triple Whale Integration As the result, we spent $180k+, got from 160% to 300% of ROAS and increased AOV to $260 during 6 months of cooperation
$260 AOV and 3 ROAS for Streewear Brand | Meta ads
Before us, the client had 160-190% of the ROAS of his E-commerce business. So the main goals were to increase efficiency to at least 300% and scale the budget. Key Implementations: - Fixed Product Catalogs for meta ads - Launched strategically timed seasonal sales campaigns, aligning with key fashion events and holidays, and gained remarkable 5 ROAS - Ad Copy Testing - Content Collaboration - Funnel Structuring - Triple Whale Integration As the result, we spent $180k+, got from 160% to 300% of ROAS and increased AOV to $260 during 6 months of cooperation
$260 AOV and 3 ROAS for Streewear Brand | Meta ads
Before us, the client had 160-190% of the ROAS of his E-commerce business. So the main goals were to increase efficiency to at least 300% and scale the budget. Key Implementations: - Fixed Product Catalogs for meta ads - Launched strategically timed seasonal sales campaigns, aligning with key fashion events and holidays, and gained remarkable 5 ROAS - Ad Copy Testing - Content Collaboration - Funnel Structuring - Triple Whale Integration As the result, we spent $180k+, got from 160% to 300% of ROAS and increased AOV to $260 during 6 months of cooperation
$260 AOV and 3 ROAS for Streewear Brand | Meta ads
Before us, the client had 160-190% of the ROAS of his E-commerce business. So the main goals were to increase efficiency to at least 300% and scale the budget. Key Implementations: - Fixed Product Catalogs for meta ads - Launched strategically timed seasonal sales campaigns, aligning with key fashion events and holidays, and gained remarkable 5 ROAS - Ad Copy Testing - Content Collaboration - Funnel Structuring - Triple Whale Integration As the result, we spent $180k+, got from 160% to 300% of ROAS and increased AOV to $260 during 6 months of cooperation
$260 AOV and 3 ROAS for Streewear Brand | Meta ads
11712921
The client owns a distinguished pet fashion retailer and enlisted our technical prowess to enhance its online presence and drive sales in the competitive pet accessories market. The client aimed to achieve a positive return on Ad Spend (above 3) through advertising in Meta and Google. Results: Achieved a positive road of 4.5, surpassing the breakeven ROAS of 3.
Pet Fashion: Achieving a 40% Surge in Sales and a 4.5 ROAS
The client owns a distinguished pet fashion retailer and enlisted our technical prowess to enhance its online presence and drive sales in the competitive pet accessories market. The client aimed to achieve a positive return on Ad Spend (above 3) through advertising in Meta and Google. Results: Achieved a positive road of 4.5, surpassing the breakeven ROAS of 3.
Pet Fashion: Achieving a 40% Surge in Sales and a 4.5 ROAS
The client owns a distinguished pet fashion retailer and enlisted our technical prowess to enhance its online presence and drive sales in the competitive pet accessories market. The client aimed to achieve a positive return on Ad Spend (above 3) through advertising in Meta and Google. Results: Achieved a positive road of 4.5, surpassing the breakeven ROAS of 3.
Pet Fashion: Achieving a 40% Surge in Sales and a 4.5 ROAS
The client owns a distinguished pet fashion retailer and enlisted our technical prowess to enhance its online presence and drive sales in the competitive pet accessories market. The client aimed to achieve a positive return on Ad Spend (above 3) through advertising in Meta and Google. Results: Achieved a positive road of 4.5, surpassing the breakeven ROAS of 3.
Pet Fashion: Achieving a 40% Surge in Sales and a 4.5 ROAS
The client owns a distinguished pet fashion retailer and enlisted our technical prowess to enhance its online presence and drive sales in the competitive pet accessories market. The client aimed to achieve a positive return on Ad Spend (above 3) through advertising in Meta and Google. Results: Achieved a positive road of 4.5, surpassing the breakeven ROAS of 3.
Pet Fashion: Achieving a 40% Surge in Sales and a 4.5 ROAS
11712913
Key Implementations: Strategic Allocation of Budget: Prioritized Meta Ads over Google Ads due to lower competition and cost-effective reach, aligning with the brand's goal of scaling advertising efforts within a $30,000 monthly budget. Proactive Management of Ad Bans: Implemented proactive monitoring and compliance measures to mitigate disruptions caused by periodic ad bans on Meta and Google Ads platforms, ensuring continuous advertising efforts. Optimization of Ad Campaigns: Optimized Meta Ads campaigns to maximize reach and engagement, achieving consistent growth in impressions and maintaining a high click-through rate (CTR) above industry benchmarks. Cost Control Strategies: Employed bidding optimization and strategic ad placements to control costs, ensuring efficient allocation of the advertising budget and maintaining a positive Return on Ad Spend (ROAS) above the target of 2.5. Focus on Customer Acquisition: Leveraged advertising efforts to acquire a steady stream of new cus
$6k→$34k monthly budget in 4 months
Key Implementations: Strategic Allocation of Budget: Prioritized Meta Ads over Google Ads due to lower competition and cost-effective reach, aligning with the brand's goal of scaling advertising efforts within a $30,000 monthly budget. Proactive Management of Ad Bans: Implemented proactive monitoring and compliance measures to mitigate disruptions caused by periodic ad bans on Meta and Google Ads platforms, ensuring continuous advertising efforts. Optimization of Ad Campaigns: Optimized Meta Ads campaigns to maximize reach and engagement, achieving consistent growth in impressions and maintaining a high click-through rate (CTR) above industry benchmarks. Cost Control Strategies: Employed bidding optimization and strategic ad placements to control costs, ensuring efficient allocation of the advertising budget and maintaining a positive Return on Ad Spend (ROAS) above the target of 2.5. Focus on Customer Acquisition: Leveraged advertising efforts to acquire a steady stream of new cus
$6k→$34k monthly budget in 4 months
Key Implementations: Strategic Allocation of Budget: Prioritized Meta Ads over Google Ads due to lower competition and cost-effective reach, aligning with the brand's goal of scaling advertising efforts within a $30,000 monthly budget. Proactive Management of Ad Bans: Implemented proactive monitoring and compliance measures to mitigate disruptions caused by periodic ad bans on Meta and Google Ads platforms, ensuring continuous advertising efforts. Optimization of Ad Campaigns: Optimized Meta Ads campaigns to maximize reach and engagement, achieving consistent growth in impressions and maintaining a high click-through rate (CTR) above industry benchmarks. Cost Control Strategies: Employed bidding optimization and strategic ad placements to control costs, ensuring efficient allocation of the advertising budget and maintaining a positive Return on Ad Spend (ROAS) above the target of 2.5. Focus on Customer Acquisition: Leveraged advertising efforts to acquire a steady stream of new cus
$6k→$34k monthly budget in 4 months
Key Implementations: Strategic Allocation of Budget: Prioritized Meta Ads over Google Ads due to lower competition and cost-effective reach, aligning with the brand's goal of scaling advertising efforts within a $30,000 monthly budget. Proactive Management of Ad Bans: Implemented proactive monitoring and compliance measures to mitigate disruptions caused by periodic ad bans on Meta and Google Ads platforms, ensuring continuous advertising efforts. Optimization of Ad Campaigns: Optimized Meta Ads campaigns to maximize reach and engagement, achieving consistent growth in impressions and maintaining a high click-through rate (CTR) above industry benchmarks. Cost Control Strategies: Employed bidding optimization and strategic ad placements to control costs, ensuring efficient allocation of the advertising budget and maintaining a positive Return on Ad Spend (ROAS) above the target of 2.5. Focus on Customer Acquisition: Leveraged advertising efforts to acquire a steady stream of new cus
$6k→$34k monthly budget in 4 months
Key Implementations: Strategic Allocation of Budget: Prioritized Meta Ads over Google Ads due to lower competition and cost-effective reach, aligning with the brand's goal of scaling advertising efforts within a $30,000 monthly budget. Proactive Management of Ad Bans: Implemented proactive monitoring and compliance measures to mitigate disruptions caused by periodic ad bans on Meta and Google Ads platforms, ensuring continuous advertising efforts. Optimization of Ad Campaigns: Optimized Meta Ads campaigns to maximize reach and engagement, achieving consistent growth in impressions and maintaining a high click-through rate (CTR) above industry benchmarks. Cost Control Strategies: Employed bidding optimization and strategic ad placements to control costs, ensuring efficient allocation of the advertising budget and maintaining a positive Return on Ad Spend (ROAS) above the target of 2.5. Focus on Customer Acquisition: Leveraged advertising efforts to acquire a steady stream of new cus
$6k→$34k monthly budget in 4 months
Key Implementations: Strategic Allocation of Budget: Prioritized Meta Ads over Google Ads due to lower competition and cost-effective reach, aligning with the brand's goal of scaling advertising efforts within a $30,000 monthly budget. Proactive Management of Ad Bans: Implemented proactive monitoring and compliance measures to mitigate disruptions caused by periodic ad bans on Meta and Google Ads platforms, ensuring continuous advertising efforts. Optimization of Ad Campaigns: Optimized Meta Ads campaigns to maximize reach and engagement, achieving consistent growth in impressions and maintaining a high click-through rate (CTR) above industry benchmarks. Cost Control Strategies: Employed bidding optimization and strategic ad placements to control costs, ensuring efficient allocation of the advertising budget and maintaining a positive Return on Ad Spend (ROAS) above the target of 2.5. Focus on Customer Acquisition: Leveraged advertising efforts to acquire a steady stream of new cus
$6k→$34k monthly budget in 4 months
Key Implementations: Strategic Allocation of Budget: Prioritized Meta Ads over Google Ads due to lower competition and cost-effective reach, aligning with the brand's goal of scaling advertising efforts within a $30,000 monthly budget. Proactive Management of Ad Bans: Implemented proactive monitoring and compliance measures to mitigate disruptions caused by periodic ad bans on Meta and Google Ads platforms, ensuring continuous advertising efforts. Optimization of Ad Campaigns: Optimized Meta Ads campaigns to maximize reach and engagement, achieving consistent growth in impressions and maintaining a high click-through rate (CTR) above industry benchmarks. Cost Control Strategies: Employed bidding optimization and strategic ad placements to control costs, ensuring efficient allocation of the advertising budget and maintaining a positive Return on Ad Spend (ROAS) above the target of 2.5. Focus on Customer Acquisition: Leveraged advertising efforts to acquire a steady stream of new cus
$6k→$34k monthly budget in 4 months
11712896
Key implementations: - Concentrated on TOP locations We narrowed down the locations to the main regions where the client provided services, which in the long run had a positive impact on the number and quality of leads, and by concentrating the budget on these regions, we were able to cover a larger market share - Effectively implemented broad match Since we had enough conversions, we launched a separate search campaign with converting keywords in a broad match and with a strategy of setting target price per action bids, which allowed us to attract additional traffic and led to a decrease in the price per conversion in general - Massively increased brand searches without SEO efforts Separate YouTube and media campaigns were launched for solar panels, which eventually proved to be better than one campaign with maximum efficiency
+259% in qualified leads with reducing CPA | Google Ads
Key implementations: - Concentrated on TOP locations We narrowed down the locations to the main regions where the client provided services, which in the long run had a positive impact on the number and quality of leads, and by concentrating the budget on these regions, we were able to cover a larger market share - Effectively implemented broad match Since we had enough conversions, we launched a separate search campaign with converting keywords in a broad match and with a strategy of setting target price per action bids, which allowed us to attract additional traffic and led to a decrease in the price per conversion in general - Massively increased brand searches without SEO efforts Separate YouTube and media campaigns were launched for solar panels, which eventually proved to be better than one campaign with maximum efficiency
+259% in qualified leads with reducing CPA | Google Ads
Key implementations: - Concentrated on TOP locations We narrowed down the locations to the main regions where the client provided services, which in the long run had a positive impact on the number and quality of leads, and by concentrating the budget on these regions, we were able to cover a larger market share - Effectively implemented broad match Since we had enough conversions, we launched a separate search campaign with converting keywords in a broad match and with a strategy of setting target price per action bids, which allowed us to attract additional traffic and led to a decrease in the price per conversion in general - Massively increased brand searches without SEO efforts Separate YouTube and media campaigns were launched for solar panels, which eventually proved to be better than one campaign with maximum efficiency
+259% in qualified leads with reducing CPA | Google Ads
Key implementations: - Concentrated on TOP locations We narrowed down the locations to the main regions where the client provided services, which in the long run had a positive impact on the number and quality of leads, and by concentrating the budget on these regions, we were able to cover a larger market share - Effectively implemented broad match Since we had enough conversions, we launched a separate search campaign with converting keywords in a broad match and with a strategy of setting target price per action bids, which allowed us to attract additional traffic and led to a decrease in the price per conversion in general - Massively increased brand searches without SEO efforts Separate YouTube and media campaigns were launched for solar panels, which eventually proved to be better than one campaign with maximum efficiency
+259% in qualified leads with reducing CPA | Google Ads
Key implementations: - Concentrated on TOP locations We narrowed down the locations to the main regions where the client provided services, which in the long run had a positive impact on the number and quality of leads, and by concentrating the budget on these regions, we were able to cover a larger market share - Effectively implemented broad match Since we had enough conversions, we launched a separate search campaign with converting keywords in a broad match and with a strategy of setting target price per action bids, which allowed us to attract additional traffic and led to a decrease in the price per conversion in general - Massively increased brand searches without SEO efforts Separate YouTube and media campaigns were launched for solar panels, which eventually proved to be better than one campaign with maximum efficiency
+259% in qualified leads with reducing CPA | Google Ads
Key implementations: - Concentrated on TOP locations We narrowed down the locations to the main regions where the client provided services, which in the long run had a positive impact on the number and quality of leads, and by concentrating the budget on these regions, we were able to cover a larger market share - Effectively implemented broad match Since we had enough conversions, we launched a separate search campaign with converting keywords in a broad match and with a strategy of setting target price per action bids, which allowed us to attract additional traffic and led to a decrease in the price per conversion in general - Massively increased brand searches without SEO efforts Separate YouTube and media campaigns were launched for solar panels, which eventually proved to be better than one campaign with maximum efficiency
+259% in qualified leads with reducing CPA | Google Ads
11712895
We have collaborated with a cool Mushroom-Powered Supplements brand. The client listened to our advice and we have created amazing results like monthly revenue of $117k with 390% of ROAS. We implemented both horizontal and vertical scaling models to increase revenue and maintain profitability.
$117k monthly revenue for Supplements brand | Meta Ads
We have collaborated with a cool Mushroom-Powered Supplements brand. The client listened to our advice and we have created amazing results like monthly revenue of $117k with 390% of ROAS. We implemented both horizontal and vertical scaling models to increase revenue and maintain profitability.
$117k monthly revenue for Supplements brand | Meta Ads
We have collaborated with a cool Mushroom-Powered Supplements brand. The client listened to our advice and we have created amazing results like monthly revenue of $117k with 390% of ROAS. We implemented both horizontal and vertical scaling models to increase revenue and maintain profitability.
$117k monthly revenue for Supplements brand | Meta Ads
We have collaborated with a cool Mushroom-Powered Supplements brand. The client listened to our advice and we have created amazing results like monthly revenue of $117k with 390% of ROAS. We implemented both horizontal and vertical scaling models to increase revenue and maintain profitability.
$117k monthly revenue for Supplements brand | Meta Ads
We have collaborated with a cool Mushroom-Powered Supplements brand. The client listened to our advice and we have created amazing results like monthly revenue of $117k with 390% of ROAS. We implemented both horizontal and vertical scaling models to increase revenue and maintain profitability.
$117k monthly revenue for Supplements brand | Meta Ads
We have collaborated with a cool Mushroom-Powered Supplements brand. The client listened to our advice and we have created amazing results like monthly revenue of $117k with 390% of ROAS. We implemented both horizontal and vertical scaling models to increase revenue and maintain profitability.
$117k monthly revenue for Supplements brand | Meta Ads
11697422
Before us, the client had 160-190% of the ROAS of his E-commerce business. So the main goals were to increase efficiency to at least 300% and scale the budget. Key Implementations: - Fixed Product Catalogs for meta ads - Launched strategically timed seasonal sales campaigns, aligning with key fashion events and holidays, and gained remarkable 5 ROAS - Ad Copy Testing - Content Collaboration - Funnel Structuring - Triple Whale Integration As the result, we spent $180k+, got from 160% to 300% of ROAS and increased AOV to $260 during 6 months of cooperation
$260 AOV and 3 ROAS for Streewear Brand | Meta ads
Before us, the client had 160-190% of the ROAS of his E-commerce business. So the main goals were to increase efficiency to at least 300% and scale the budget. Key Implementations: - Fixed Product Catalogs for meta ads - Launched strategically timed seasonal sales campaigns, aligning with key fashion events and holidays, and gained remarkable 5 ROAS - Ad Copy Testing - Content Collaboration - Funnel Structuring - Triple Whale Integration As the result, we spent $180k+, got from 160% to 300% of ROAS and increased AOV to $260 during 6 months of cooperation
$260 AOV and 3 ROAS for Streewear Brand | Meta ads
Before us, the client had 160-190% of the ROAS of his E-commerce business. So the main goals were to increase efficiency to at least 300% and scale the budget. Key Implementations: - Fixed Product Catalogs for meta ads - Launched strategically timed seasonal sales campaigns, aligning with key fashion events and holidays, and gained remarkable 5 ROAS - Ad Copy Testing - Content Collaboration - Funnel Structuring - Triple Whale Integration As the result, we spent $180k+, got from 160% to 300% of ROAS and increased AOV to $260 during 6 months of cooperation
$260 AOV and 3 ROAS for Streewear Brand | Meta ads
Before us, the client had 160-190% of the ROAS of his E-commerce business. So the main goals were to increase efficiency to at least 300% and scale the budget. Key Implementations: - Fixed Product Catalogs for meta ads - Launched strategically timed seasonal sales campaigns, aligning with key fashion events and holidays, and gained remarkable 5 ROAS - Ad Copy Testing - Content Collaboration - Funnel Structuring - Triple Whale Integration As the result, we spent $180k+, got from 160% to 300% of ROAS and increased AOV to $260 during 6 months of cooperation
$260 AOV and 3 ROAS for Streewear Brand | Meta ads
Before us, the client had 160-190% of the ROAS of his E-commerce business. So the main goals were to increase efficiency to at least 300% and scale the budget. Key Implementations: - Fixed Product Catalogs for meta ads - Launched strategically timed seasonal sales campaigns, aligning with key fashion events and holidays, and gained remarkable 5 ROAS - Ad Copy Testing - Content Collaboration - Funnel Structuring - Triple Whale Integration As the result, we spent $180k+, got from 160% to 300% of ROAS and increased AOV to $260 during 6 months of cooperation
$260 AOV and 3 ROAS for Streewear Brand | Meta ads
Before us, the client had 160-190% of the ROAS of his E-commerce business. So the main goals were to increase efficiency to at least 300% and scale the budget. Key Implementations: - Fixed Product Catalogs for meta ads - Launched strategically timed seasonal sales campaigns, aligning with key fashion events and holidays, and gained remarkable 5 ROAS - Ad Copy Testing - Content Collaboration - Funnel Structuring - Triple Whale Integration As the result, we spent $180k+, got from 160% to 300% of ROAS and increased AOV to $260 during 6 months of cooperation
$260 AOV and 3 ROAS for Streewear Brand | Meta ads

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Experience

Senior PPC manager

Secret Company (NDA)
Jun 2020 - Dec 2023 (3 years, 6 months)
- Led and executed PPC campaigns with a focus on strategy, optimization, and performance. - Conducted comprehensive keyword research and targeting to enhance campaign effectiveness. - Crafted compelling ad copy and visuals, implementing A/B testing for optimization. - Utilized analytics tools for in-depth performance analysis and reporting - Acted as a key point of contact for client communication, addressing queries and providing strategic insights.

Education

Bachelor's Degree

National Technical University of Ukraine 'Igor Sikorsky Kyiv Polytechnic Institute', Ukraine 2019 - 2023
(4 years)

Qualifications

Strategic Marketing

Laba
2023
Laba's Strategic Marketing Diploma provides a comprehensive exploration of strategic marketing essentials, covering principles like planning structure, B2B/B2C strategies, market segmentation, and brand positioning. Participants gain expertise in both product and service marketing, preparing them for success in today's dynamic marketing landscape.

Google Ads Search Certification

Google
2019
The Search Advertising exam covers basic and advanced concepts, including best practices for creating, managing, measuring, and optimizing search ad campaigns across the Search Network.

Shopping Ads Certification

Google
2019
The holders of the Shopping Ads Certification know how to create and optimize Shopping campaigns that maximize reach and conversions. Among their skills: understanding how Shopping campaigns can promote online and local inventory and how Smart Shopping campaigns can meet marketing objectives; using Local Inventory and Local Catalog ads to drive online and in-store traffic; optimizing Google solutions to help connect retailers with shoppers and boost business.

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Top Skills

Internet Marketing
Google Adwords
Facebook Marketing
Marketing
Advertising

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