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$20 USD / hour
Flag of INDIA
delhi, india
$20 USD / hour
It's currently 11:04 AM here
Joined January 23, 2020
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Saika T.

@Saika19

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$20 USD / hour
Flag of INDIA
delhi, india
$20 USD / hour
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Paid Performance/Facebook ads/Campaign management

8+ years of social media management experience focused largely on ads and campaigns.Adept at studying and understanding brands from both a marketing and business perspective. I believe there is always something to learn and with Digital Media's rapid pace, there is always something new! I always listen and love to network with others (in personal or virtual)to gain different perspectives to refine my strategies.A/B testing is actually FUN to me and I love the insights testing provides (Its a key to optimizing campaigns & maximizing ROAS) Sure I'm growing 20+ accounts an average of 23% per month and translated this into approx. 500% ROAS for both B2B and B2C clients. My curiosity drives the analytical side of my brain as I search for (and find) answers about why tactics are performing above/below the expectation.

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Experience

Performance Media Manager

Publicis
Jun 2022 - Present
Managing paid ads - Media Planing, execution and optimisation. Leading strategically the business consisting multiple SEAPAC region clients for their Social Media ads. Developing marketing campaigns and initiatives for SEAPAC Market. Campaign review and analysis of the implemented strategies in sync with marketing objectives & functional knowledge of Ad serving IAS, DSP and Programmatic.

Education

MBA

Lovely Professional University, India 2013 - 2015
(2 years)

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