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$25 USD / hour
Flag of UNITED STATES
seattle, united states
$25 USD / hour
It's currently 10:23 AM here
Joined February 15, 2019
0 Recommendations

Millie K.

@milliepanjwani

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$25 USD / hour
Flag of UNITED STATES
seattle, united states
$25 USD / hour
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Award Winning Digital Marketer, 7+ yrs experience

Award winning, data-driven growth marketer with 7+ years in digital across channels- search, display, programmatic/RTB, social, DSP, SSP and pricing models (CPA/C/M/I) Managed projects (acquisition, monetization and retention) in e-commerce (Amazon, Flipkart, Tesco), ad:tech (Facebook, Uber, Yahoo) and gaming (Zynga) across DE, UK, UAE, IN and NA Scaled B2C products from ground up to 500k users leveraging advertising platforms and innovative strategies to target audiences effectively
Freelancer Google Adwords Experts United States
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Portfolio

5052205
Developing a unique user acquisition strategy for eCommerce apps can be challenging, especially in a competitive market such as India. Well-defined KPIs and identifying the right channels to invest in can help advertisers to successfully run app advertising campaigns. In a recent webinar Co- hosted by me, we discuss the challenges that advertisers face while acquiring users and the role that app advertising companies play in the user acquisition ecosystem. Link to Webinar: https://vimeo.com/233947562
User Acquisition for eCommerce Apps:
5052192
Prepared and launched UA strategy for promotion of largest ride hailing app globally. Promoted the app on Facebook, Google UAC, Twitter and Affiliates. AB Tested Different Creative Formats: Single Image, Single Video, Carousel Ads, Collection Ads. Optimised towards CPA target of $5 and ad recall lift of 9% Ran retargeting campaigns Segmented Audience and targeted users with personalised messaging. Results: Increased new customers by 4x Overall revenue increase 40% CPA: <$3
User acquisition strategy for Uber
Prepared and launched UA strategy for promotion of largest ride hailing app globally. Promoted the app on Facebook, Google UAC, Twitter and Affiliates. AB Tested Different Creative Formats: Single Image, Single Video, Carousel Ads, Collection Ads. Optimised towards CPA target of $5 and ad recall lift of 9% Ran retargeting campaigns Segmented Audience and targeted users with personalised messaging. Results: Increased new customers by 4x Overall revenue increase 40% CPA: <$3
User acquisition strategy for Uber
Prepared and launched UA strategy for promotion of largest ride hailing app globally. Promoted the app on Facebook, Google UAC, Twitter and Affiliates. AB Tested Different Creative Formats: Single Image, Single Video, Carousel Ads, Collection Ads. Optimised towards CPA target of $5 and ad recall lift of 9% Ran retargeting campaigns Segmented Audience and targeted users with personalised messaging. Results: Increased new customers by 4x Overall revenue increase 40% CPA: <$3
User acquisition strategy for Uber
5049581
Implemented advertising campaigns for one of the largest retailers in the US (Macy's) Launched PLA ads for Valentines Day campaign Used dynamic ads to promote new products uploaded to the website Results: Improvement in overall conversions by 2x
Advertising campaign for one of the largest retailers in US
Implemented advertising campaigns for one of the largest retailers in the US (Macy's) Launched PLA ads for Valentines Day campaign Used dynamic ads to promote new products uploaded to the website Results: Improvement in overall conversions by 2x
Advertising campaign for one of the largest retailers in US
5052205
Developing a unique user acquisition strategy for eCommerce apps can be challenging, especially in a competitive market such as India. Well-defined KPIs and identifying the right channels to invest in can help advertisers to successfully run app advertising campaigns. In a recent webinar Co- hosted by me, we discuss the challenges that advertisers face while acquiring users and the role that app advertising companies play in the user acquisition ecosystem. Link to Webinar: https://vimeo.com/233947562
User Acquisition for eCommerce Apps:
5052192
Prepared and launched UA strategy for promotion of largest ride hailing app globally. Promoted the app on Facebook, Google UAC, Twitter and Affiliates. AB Tested Different Creative Formats: Single Image, Single Video, Carousel Ads, Collection Ads. Optimised towards CPA target of $5 and ad recall lift of 9% Ran retargeting campaigns Segmented Audience and targeted users with personalised messaging. Results: Increased new customers by 4x Overall revenue increase 40% CPA: <$3
User acquisition strategy for Uber
Prepared and launched UA strategy for promotion of largest ride hailing app globally. Promoted the app on Facebook, Google UAC, Twitter and Affiliates. AB Tested Different Creative Formats: Single Image, Single Video, Carousel Ads, Collection Ads. Optimised towards CPA target of $5 and ad recall lift of 9% Ran retargeting campaigns Segmented Audience and targeted users with personalised messaging. Results: Increased new customers by 4x Overall revenue increase 40% CPA: <$3
User acquisition strategy for Uber
Prepared and launched UA strategy for promotion of largest ride hailing app globally. Promoted the app on Facebook, Google UAC, Twitter and Affiliates. AB Tested Different Creative Formats: Single Image, Single Video, Carousel Ads, Collection Ads. Optimised towards CPA target of $5 and ad recall lift of 9% Ran retargeting campaigns Segmented Audience and targeted users with personalised messaging. Results: Increased new customers by 4x Overall revenue increase 40% CPA: <$3
User acquisition strategy for Uber
5049581
Implemented advertising campaigns for one of the largest retailers in the US (Macy's) Launched PLA ads for Valentines Day campaign Used dynamic ads to promote new products uploaded to the website Results: Improvement in overall conversions by 2x
Advertising campaign for one of the largest retailers in US
Implemented advertising campaigns for one of the largest retailers in the US (Macy's) Launched PLA ads for Valentines Day campaign Used dynamic ads to promote new products uploaded to the website Results: Improvement in overall conversions by 2x
Advertising campaign for one of the largest retailers in US

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Google Adwords
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