Marina S.

Expertise in Digital Marketing strategies and analysis, focusing on the requirements and goals of each client. It's part of the function create, maintain and expand partnerships through Affiliate Networks and potentials clients; budget management and optimization, campaigns analysis and KPIs improvement. Previous experience with development of Marketing Plans for e-commerces startups of fashion market segments in Brazil, planning online media campaigns, according to retail promotional calendar, focused on performance including its investment and returns, along with channels negotiation: Google Adwords, comparison shopping, portals, Affiliate Programs, Facebook Ads, DSPs and leads generation campaigns.