Kanwardeep S.

Enthusiastic and dedicated professional holding a Masters Degree in Business Administration with specialisation in Marketing Research, having almost 20 years of experience in research, consulting and market intelligence in various industry domain such as Finance, Banking, Manufacturing, Health, IT and Retail. Got expertise in:- 1. Balanced Scorecard/Strategy Map 2. GAP ANALYSIS (SWOT//PORTERS 5 FORCES//PESTLE// Fishbone diagram //McKinsey 7S framework) 3. COMPETITOR ANALYSIS 4. CUSTOMER PERSONA'S & JOURNEY MAP/s 5. Business/Marketing Plans 6. KPIs/Job Profiling 7. Customer Profiling (Target Audience- Demographics/Psychographics) 8. Database Creation (Podcast,Influencers, Other verticals contacts) 9. Market Intelligence Information (Lead generation, Pricing Information etc.)