Jilan G.

• Marketing Strategy Development & Planning • Develop the Marketing Strategy and define future direction for the Brand • Designing, aligning and planning marketing campaigns basis business objectives • Overall Campaign Planning (Planning, Budgeting, Calendar Finalization and Innovations) • Analyzing market, competition and consumer behavior to deliver insights and inputs into communication Planning and development • Maintain / Enhance Brand Awareness and Equity score • Provide Campaign development support to teams (Product, Experiential Marketing, Campaign and DBM teams etc) • Campaign Implementation • Ensure alignment of creative agency to brand essence and future brand direction • Development and testing of creative, communication concepts and routes • Ensuring alignment and relevance of all creative / communication to customer needs • Campaign Implementation - Co-ordination with Creative, Media & Online Agencies • Ensuring creative / communication deliver on brand objectives • Agency Relationship / Vendor / Internal Dept. Management: • Level of coordination with key business partners • Adherence to operational processes • Adherence to accounting (billing & payment) processes • Overall Agency & Vendor Management & Performance • Monitoring of Process management and quality • Preparing a daily sales report and MIS • Business transaction with vendor • product wise and product group wise for sales analysis • Business expansions in region wise and product acquisitions • Monitor and manage products uploads and quality of products • Ensure sanctioned manpower is in place in every branch • Handle all branch Admin, HR and Infrastructure requirements and Training • Ensure Induction and training to all in the branches to the standards specified • Ensure good understanding of Value Propositions and Selling Arguments by all • Plan and participate in marketing events like trade shows, open houses, road shows, exhibitions etc