Hadar H. Profile

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Google Adwords

Internet Marketing

Management

Marketing

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$18 USD / hour

portland,

united states

$18 USD / hour

It's currently 9:59 PM here

Joined August 5, 2010

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Hadar H.

@hhazay

0.0

(0 reviews)

0.0

$18 USD / hour

portland,

united states

$18 USD / hour

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SEM & PPC Specialist

I am a seasoned marketing professional with over 6 years of experience in search engine marketing with both agency and in house experience, I worked with a diverse portfolio of clients ranging from small businesses to large companies, B2B environment, consumer products and services. My expertise is helping companies grow through pay per click advertising social media, display, e-mail marketing and other online activities. I am a hard worker, detailed oriented, result driven and I'm looking for a great opportunity where I can utilize my superior online marketing skills to achieve successful results. I am passionate about online marketing and believe in micro managing the day to day activities in order to acquire the highest ROI for my clients within their budget limits. I am confident I can contribute to any company's success.

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Portfolio Items

o Developed and executed lead generation and customer acquisition programs through SEM including PPC, Content Marketing, Display & Remarketing, Social, Mobile and other channels to drive key performance metrics.
o Owned revenue growth of online marketing programs to achieve sales, cost per lead, ROI and total channel contribution goals.
o Conducted reporting and analysis on the PPC program performance, including identifying business drivers and opportunities for improvement.
o Implemented robust testing strategies including A/B and landing pages testing to optimize success paths.
o Provided clients with reports and thorough analysis of the PPC program progress and success on a weekly, monthly, and yearly basis.
o Worked directly with managers and clients.

Online Marketing Specialist

o Created overall SEM marketing strategy for clients and scheduled advertisements to run live in Search engines.
o Developed & managed cost per click marketing campaigns for an array of clients and industries.
o Researched keywords & created/wrote compelling ad copy.
o Provided top-notch customer service and addressed team concerns such as customer support issues, suggestions for campaign improvements and better ROI, and technical problems solving as needed.
o Analyzed reports of ad campaign performance and ROI effectiveness
o Made recommendations to improve performance and optimize campaigns
o Managed campaigns budgets - determined allocations for each engine/campaign & bid prices
o Communicated effectively and directly with vendors - as well as with internal team members managing same accounts
o Worked closely with analytic tools to retrieve useful financial data and measuring success.

Campaign Manager

Projects

o PPC campaign management, tracking, planning, set-up, implementation and optimization tasks including but not limited to copy writing and testing, keyword research, reporting and more.
o Blog writing
o Managed and executed the e-mail marketing program

Online marketing and e-mail specialist

o Created, implemented, tracked, analyzed, and optimized PPC campaigns to drive maximum ROI in the paid search channel for a gaming product.
o Provided timely and accurate campaign performance reporting including but not limited to Revenue, Conversion Rate and Return on Ad Spend at the most granular level possible.
o Provided accurate forecasts for Search spending.
o Explored PPC growth opportunities, adjusted programs appropriately and tested and analyzed keywords, copy and landing pages to increase ROI
o Grew online sales to over 1 million dollars in the first year of product launch.

Marketing Manager

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Experience

Lyntonweb, Houston, TX

Oct 2010 - Mar 2012 (1 year, 5 months)

o Developed and executed lead generation and customer acquisition programs through SEM including PPC, Content Marketing, Display & Remarketing, Social, Mobile and other channels to drive key performance metrics. o Owned revenue growth of online marketing programs to achieve sales, cost per lead, ROI and total channel contribution goals. o Conducted reporting and analysis on the PPC program performance, including identifying business drivers and opportunities for improvement. o Implemented robust tes

Cyberstamps.com, New York, NY

Sep 2005 - Sep 2010 (5 years)

o PPC campaign management, tracking, planning, set-up, implementation and optimization tasks including but not limited to copy writing and testing, keyword research, reporting and more. o Blog writing o Managed and executed the e-mail marketing program

KontrolFreek, Atlanta, GA

Nov 2009 - Jul 2010 (8 months, 1 day)

o Created, implemented, tracked, analyzed, and optimized PPC campaigns to drive maximum ROI in the paid search channel for a gaming product. o Provided timely and accurate campaign performance reporting including but not limited to Revenue, Conversion Rate and Return on Ad Spend at the most granular level possible. o Provided accurate forecasts for Search spending. o Explored PPC growth opportunities, adjusted programs appropriately and tested and analyzed keywords, copy and landing pages to increase R