Fehraad D.

If you are seeking to reinvigorate your marketing team with an experienced, dynamic, energetic, and accomplished communications professional known for creating award-winning results, please consider my application. I am competent in: Marketing Strategy Content-led Strategy formulation Brand Management Digital Marketing / Social Media Management / Paid SMM Campaign Management Writing for digital, social media, business, academic, advertising, mailers. Proof-reading & Editing Lead Generation Video Production CV/Resume/Cover Letter writing and design More about me: I am a competent marketing communication specialist and currently am the Marketing & Communication Manager for the Hasso Plattner School of Design Thinking Afrika at the University of Cape Town and have been in the role since October 2021 responsible for developing and implementing the marketing strategy for the d-school. Previously I was responsible for all Marketing & Brand Communication at Africa’s leading business school, the UCT Graduate School of Business. My role involved driving all content marketing and brand management towards developing the recruitment pipeline by facilitating a content-led promotional strategy that emphasized visible thought leadership and engagement with relevant economic, political, and social issues. I was identified by the Council for Advancement and Support of Education (CASE) for his UCT GSB’s ‘Build’ brand campaign and presented his case study at the 2019 CASE Annual Conference for Publications Professionals in Atlanta, Georgia USA. I graduated in 2005 with a National Diploma in Public Relations Management from the Cape Peninsula University of Technology as well as graduating in 2020 with his Post-Graduate Diploma in Management Practice from the University of Cape Town’s Graduate School of Business. I am a communications professional with over 15 years of work experience, having worked for top PR consultancies in South Africa (Marcus Brewster, Magna Carta at TBWA, Tin Can PR at Saatchi & Saatchi). In addition, I also ran a start-up PR and content marketing agency. He has worked on PR campaigns that have won Gold PRISM awards, most notably for his Public Service Announcement campaign ‘I Play Fair – Say NO! To Doping’ for the South African Institute for Drug-Free Sport. SKILLS Strategic Marketing Communications Marketing Strategy Development Digital Marketing Social Media Marketing including paid / campaign management Content Marketing Stakeholder Relations Brand Management Event Strategy & Management Business Strategy Corporate Communications Social Media Management Campaign/Project Management Business and Editorial Writing PowerPoint & Business Pitch Presentations