Arianne S.

I am a Freelance PPC Specialist - Plan, create and optimize campaigns in Google Ads Search, Display, Video, Apps, Remarketing, Facebook, Instagram, Bing, LinkedIn - full hands-on campaign management for 50+ clients over the years, across different domains - Track and analyze key performance indicators to determine channels' effectiveness - Report and present results to clients by providing actionable insights - Create, present and sign off media plans - Digital Performance Strategies - propose, test and implement new campaign types, tactics and strategies - Budget management and optimization - Working with client marketing and e-commerce teams, ensuring full strategic alignment to business priorities - Review market developments and KPIs with the client team for growth opportunities to support the expansion of the digital channel - Assist in the redesign of the company website, improving usability, design, content and conversion rate optimization