Aditi B.

10+ years of experience in strategic planning, marketing including brand management, product management and communications. Experienced in setting up new product initiatives to drive business goals. Strong experience in budget management and executed several low cost, high impact innovations to drive brand visibility under stringent budgets. A few examples are personalised calendars for key relationships and educational series with ET Wealth for HSBC Mutual Fund, setting up the home loans loyalty program and using new-age media such as digital marketing to drive cost-effective lead generation of about 20,000 leads per month for home loans • Responsible for driving the development of marketing as a core function for the life insurance business • Developed and launched the brand positioning campaign for various B2B and B2C brands. • Expereinced in evaluating and re-developing brand positioning and brand architecture for key business • Hands-on experience in ideating, planning and executing end to end demand gen campaigns, utlising marketing automation tools, CRMs, SEO, and google ads/ppc. • Can also help with website designing and content marketing strategy and writing