Hello,
I'm a 25 years old Amazon campaign manager, currently working in the Real time marketing centre of the leading media agency in the world. Before this role, I used to work as business developer for a big corporation in the Healthcare industry, and I've graduated in the MSc of Business administration at VU Amsterdam.
The responsibilities of my current role include:
Define Amazon search specific strategy to drive D2C business growth by using a variety of tools to better understand how consumers search and interacts with brands & products
. Help define & monitor KPIs, allocate budget per keyword segment & advertising formats to drive sales volume and ROAS
. Provide oversight and execute PPC strategies for keyword opportunities, campaign structuring, targeting and other facets of Amazon paid search aligned with organizational goal
. Establish reporting framework through which we can leverage learnings, insights, iterate problem solving and generally optimize performance
. Demonstrate up to date insight in media buying, channel effectiveness and reporting
. Collaborate with associates in daily operations to exceed performances targets
. Work with internal data scientists to automate data flow and reporting of the Amazon search campaigns
. Ensure the team industry best practices, develop & share paid search techniques and learnings across markets
. Keep track of market and competition
. Keep a finger on the pulse of the industry trends and proactively translate findings into actionable recommendations
. Align with internal stakeholder on campaign performances, business objectives and directions
I'd like to start this new adventure as freelancer in my spare time, so I'll be able to potentially work for your project during late afternoon and weekends. Please contact me if you have further question, looking forward to scale your Amazon business!
Samuele