SEO for Uganda Fashion

A new e-commerce website [login to view URL] has been designed for African fashion items. Products include both clothing, interior design and handbags. The company is located in Uganda and targets both the local market and Belgium/Netherlands in Europe. The website is built in WP and WOOCOMMERCE. It further uses GT plugin for Dutch and English and currency converter for USD and UGX. Integration with DHL logistical plugin is active. Our content is 100% unique with not a single image or sentence plagiarized. Target market and respective language are 1) Uganda in English 2) Belgium in Dutch and English 3) Netherlands in Dutch and English Marketing is primarily based on word of mouth and through post on our Instagram or Facebook account. The website is one month old. So far we do not have any ranking on Google yet and have not yet launched a promotional campaign. Assignment: A. Review On Site SEO performance a. Review overall readiness towards SEO b. Fix most urgent site issues c. Optimize content where necessary B. Plan strategy for Off Site SEO a. Prepare SEO plan b. Create backlinks (focus on European market) and online reputation c. Setup all integrations needed to monitor performance Targets: • Get onto first two pages of Google Search for at least 5 keywords in all of the three target markets • Reduce bounce rate • 0% spam rate • +900 monthly organic visitors through Google Search from the target market • >2% conversion rate Keywords per Sub page On site SEO was conducted with guidance of the Yoast tool. For most sub pages and product categories a `green` score was achieved in Yoast. Because the website holds +150 products we do not intend to write SEO friendly content for each. Instead we wish to limit ourselves to the primary pages, product categories and sub categories. Page: Home Keyword used for English: Buy African print clothing African print clothing Page: Who we are Keyword used for English: Sustainable fashion from Africa Page: Fashion events Keyword used for English: Ugandan fashion Page : Contact Keyword used for English: Where to buy African clothing in Kampala Page: SHOP Keyword used for English: African fashion Page: SHOP/Women Keyword used for English: African clothing for women Keyword used for Dutch: Page: SHOP/Men Keyword used for English: African designs for men Ankara designs for men Keyword used for Dutch: Page: SHOP/ Home décor Keyword used for English: Home décor in Kampala Keyword used for Dutch: Page: SHOP/Upscaled Keyword used for English: sustainable fashion design Keyword used for Dutch: Page: SHOP/Accessories Keyword used for English: African accessories Keyword used for Dutch: Page: SHOP/Skincare Keyword used for English: Organic shea butter Keyword used for Dutch: Page: SHOP/Bags Keyword used for English: Quality leather bags Keyword used for Dutch: Additionally there are 12 sub categories and 22 sub sub categories for which no keywords have been defined yet and no SEO friendly content writing was done yet.