research the current situation for Uber . Do not base your response solely on the data contained in the case. Based upon your research, what is currently the single most important issue (either a threat or an opportunity) facing the company? Justify and support your answer using analysis of relevant data. Why is this the most important issue? There are a number of issues facing the company and part of the challenge to choose the single issue that you think is most important. Why will this issue have a greater impact on the company than any other single issue? An excellent paper will clearly identify a single issue and provide strong support for the case that it is the single most important issue currently facing the company. An average paper will identify a current issue, but provide weak or little support to justify this choice. A poor paper will not clearly identify a single current issue, or will only use the case data, and little to no support is given. What is your recommendation to the company for dealing with this issue? — be specific and avoid “magic wand” solutions. How and why will your recommendation work? What, if any, are the potential risks of your recommendation — i.e., what if it doesn’t work
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