Completed

3-4 page single spaced executive report

Domino's Pizza Case Study

Answer the following questions:

1. What is Domino's Pizza's product or service? Provide a well thought short answer before

you move on to questions 2-4.

2. Regarding Weill and Woerner's "Digital Business Model", what is Domino's Pizza's digital

content that it offers as part of its product/service? Include both product/service and informational components.

3. Characterize and evaluate Domino's Pizza's transparency strategy to customers (see

my article on "Transparency Strategy").

4. Provide at least one idea or recommendation on how Domino's Pizza can enhance its

digital content (product/service or informational components) for its customers.

Instructions:

• Write in executive format, not in essay form. Assume that you are writing to the CEO of

the company for which you are writing the case, who has asked you to analyze a problem

and provide a recommendation.

• Use labels and sub-labels to make it easy for the CEO to browse forward and backward.

• Use bullets or numbers to list facts, arguments, etc., and avoid them where you need to

develop complex argumentation to make your case.

• Use facts from the case only to build your arguments or to back up your rationale. Avoid

including facts from the case just to prove that you read it. For example, don’t start with a

summary of the facts of the case.

Skills: Business Analysis, Business Writing, Report Writing, Research Writing, Technical Writing

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