Management

Business Management All questions in a clear manner (numbered), giving supporting, relevant examples wherever possible. Questions: 1. Describe the different categories and roles which managers play within an organization 2. Describe the main managerial functions in the management process and the roles managers need to effectively perform them. 3. Identify the main influencing external factors on companies. Explain how the external environment can impact an organization? 4. The business world has been accused of increasingly unethical behavior can affect different stakeholders. Explain this accusation It assesses the following learning outcomes: • Demonstrate understanding of the principles of management and their applicability • Identify and classify management functions and activities • Understand the interdependence between the organization, its environment and the choice of organizational structures • The interdependence between the Organisation, its environment and the choice of organisational structure. Wordcount: 500-600 (125-150 per question) • Cover, Table of Contents, References and Appendix are excluded from the total wordcount. • Font: Arial 12,5 pts. • Text alignment: Justified. • Harvard style in-text citations and bibliography Marketing Management QUESTIONS PART :  Describe McDonald's Marketing Mix.  Define the different segments within your brand’s Target Markets and how your brand tries to satisfy the needs of each one of those segments. Wordcount: 600 words  Cover, Table of Contents, References and Appendix are excluded of the total wordcount.  Font: Arial 12,5 pts.  Text alignment: Justified.  The in-text References and the Bibliography have to be in Harvard’s citation style.