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Accounting Project - Company SWOT & Recommendations

This is for MBA project.

Company SWOT & Recommendations.

Company : Persona Metro Holdings Berhad

1. Review and report on the SWOT analysis of the company (explain below facts)

SWOT - Strengths

-reduced labor costs

-experienced business units

SWOT - Weaknesses


SWOT - Opportunities

-global markets

-growing demand

-new products and services

SWOT - Threats

-increasing costs

-tax changes

-external business risks

Industry specific SWOT analysis (Relevance/Importance)

What happens in the underlying industry? Factors and trends affecting the overall industry and their implications for this business:


-We see low barriers of market entry.

-Access to comparable industries is possible.

-This is a global industry.

-The industry shows a strong diversification.

-The industry is more robust than the economy in general.

Healthy balance sheet; Expecting strong growth for FY17; and Building up recurring income portfolio.


-We see high investments in research and development. (17%, 32%)


-New trade agreements between countries are possible. (49%, 27%)

-We see global growth opportunities. (35%, 12%)

-The market changes fast. (53%, 13%)

-Global markets are available. (10%, 21%)


-New products and technologies change demand. (19%, 52%)

-Increasing costs might be possible. (11%, 50%)

Escalation of prices of construction resources;

Shortage of construction resources; and

Delay in the acquisition of SEP Resources (M) Sdn Bhd.

2. Recommendations - write a report based on financial analysis and results of SWOT analysis - include if to buy the shares, or hold and justify the answer.

Total words for both articles : about 1000 words

Skills: Accounting, Business Analysis, Finance, Financial Research, Research Writing

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