Create an advertisement plan (Mexico) for a university marketing project

For a marketing project I need to create an advertisement plan, including prices. The project is about Health Warrior, where we have to plan their expansion to Mexico. For the marketing part, I need to write a piece about promotion. It has to be brief, include something about direct marketing, Facebook ads and if useful some radio or television ads, with arguments why there has been chosen for those advertisement methods. In the files below you can see the report of the first quarter on which the promotion part has to be based, and a piece I have written about promotion already. It is important that the promotion will be based on the habit creation as explained. The piece has to be maximum one A4 with prices in dollars. It is important that you have experience with advertisement strategies and that you have knowledge of the Mexican market. It has to be finished before the 21st of November.