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Marketing Specialist

Job Overview: The Marketing Specialist is responsible for executing day-to-day marketing efforts based on preexisting marketing and social media plans. As a Marketing Specialist, you will be responsible for the entire lifecycle of marketing initiatives for IAB's target audience segments. This includes strategic and campaign marketing planning and development, tactical implementation & execution, ongoing review and updates, and performance documentation & reporting.

Work Hours: 5 hours per week

Responsibilities:

* Research and choose the best software and tools to achieve IAB's unique marketing goals.

* Plan and execute all web, SEO/SEM, email, social media, and CRM-based marketing campaigns.

* Monitor progress and success of marketing efforts and adjust strategy accordingly.

* Working with Operations Coordinator to build and keep timeline for marketing tasks.

* Generate marketing performance reports regularly for management.

* Build attribution marketing infrastructure to automate results-driven marketing.

* Stay abreast of and continually evaluate emerging digital marketing technologies.

*

Qualifications:

* Bachelor's degree in Marketing, Advertising, or equivalent field.

* 2-3 years experience in Digital Marketing.

* Expert at Attribution Marketing.

* Experience using Google Analytics, AdWords, and/or similar marketing tools.

* Experience using email marketing software like MailChimp or Constant Contact.

* Excellent communication, creativity, problem solving, and analytical skills.

* Willing to take initiative to improve strategy.

* Data visualization experience a plus.

Skills: Facebook Marketing, Internet Marketing, Marketing, SEO, Social Media Marketing

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About the Employer:
( 0 reviews ) United States

Project ID: #17236910

16 freelancers are bidding on average $11/hour for this job

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