Working 3,5 years in Unilever as Brand Leader, I am experienced in creating marketing strategy based on data & research. I am skillful in creating marketing strategy for brands, incuding digital strategy. I am experienced in handling 5 Unilever brands, all of those including the digital marketing management.
I can help you to build the best-fit digital marketing strategy for your brand, that is relevant with your target audience.
The approach that I will use:
1. Market understanding
2. Brand understanding (what is your unique selling propositions?)
3. Target audience
4. Target audience digital media habit
5. Big idea (combining unique selling propositions with your audience needs)
6. Digital Marketing Strategy
7. Content Strategy
8. Media Planning & Budgeting
9. Monitoring Metrics
Hope you are interested :)