We are an online community focused on dog wellness and natural supplements. We need a site focused around community; joining (authentication) contributing posts, offering experience and insight to other members, endorsing products they swear by, sharing their story, etc. We'll have blogs and informational wellness/heath topics. Heath topics/issues will be mapped to recommended supplements. We want the ability for members to endorse products they swear by (user reviews). We need a store front, that provides key information about the product and allows for selecting product variables on one page. I have attached some initial mock ups that show the functionality we are looking for, design expertise is up to you and the authenticated landing page is up for suggestion/ideas. I also attached a copy of our logo. The site should be welcoming, engaging, calming colors, fun, yet sophisticated. The persona we are playing to is someone that takes their dog to the vet, gets a diagnosis, first thing they do is research the issue, they land on our site where they'll find solid info they can digest and relate to and understand the problem better, they can read and interact with members that have gone through the same thing, they'll get supplements recommended to them that have been proven to help with that issue. They'll leave knowing what to expect, they'll have supplemental support on the way, and they'll come back to share their experience, reorder, and they'll tell their friends about it. I imagine this site to be heavily data driven and my goal is to collect a lot of data about our visitors and their dogs.