Website UX and UI redesign - for a growing meal kit company

1. Lead on identifying the main UX issues currently experienced on the site

2. Improve the user experience for existing customers.

3. Make it as easy as possible for potential (new) customers to understand the concept and buy

4. Help us launch a brand-new product that is designed to take the business to the next level

What is expected from you within this project:

1. Everything you would expect a well-designed website: UX work, user flows, UI work, wireframing, prototyping, good branding/icons, and anything else we can formally agree on before the project starts. This is for all pages on the current site ([login to view URL]), and will involve a refreshed way of purchasing the products not currently seen on the site, which will add a few extra pages. We'll also need at least 1 landing page

2. Mobile-first design. Followed by Desktop

3. Prototyping to ensure the flow works well. We can arrange a few customers to test, as necessary

4. A high level of engagement during the whole project. Initial/kick-off meeting(s), planned brainstorming meetings to discuss specific issues, then daily calls (10 minutes) to discuss daily plans and weekly meetings (1 hour) to plan the three weekly sprints.

5. No coding is expected from you at all - but knowledge of working with a frontend developer (which we already have on our team) would be a plus.

6. Complete the project within the next three weeks (by Friday 7th September). Yes, I know: this is a tight timeline. But I will ensure the below listed support is provided

7. Dedicate 5-10% of your effort for this project after the Friday 7th September for last minute changes, discussion, requesting extra assets, etc from the development team

What you will get from us:

1. Direction and feedback, provided in a timely and consistent manner

2. Timely answers to approvals (maximum 24 hours)

3. Assets - logo, great recipe pictures, and other photo images. Keep in mind that you will need to create any other design elements, or we can buy them if we find the right ones

4. I'm the project manager and I own and run the company - I care about this project deeply and I’m 100% invested in its success. I won’t let you down as a client

Minimum requirements (please don’t apply if you don’t meet these criteria):

1. At least 5-7 years of UX and UI business to consumer/ecommerce experience. Having worked on a food brand would be a huge plus

2. You would have worked on branding projects as well, but this comes secondary to UX and UI

3. A senior designer for 3 weeks. We won’t entertain working with a team or talking to a BD/sales person that will pass the work onto someone else

4. At the very least 30 hours of work per week dedicated to the project

Some things to keep in mind:

1. Brand guidelines and direction are already available - but we could review and add to it as needed. I don’t have icons or other design elements (these would need to be proposed by you) and I’m open to modifying the colours chosen in the brand guidelines

2. Google analytics and Crazy Egg data is available

3. A usability and heuristic evaluation has already been done and documented, but it would be helpful to compare this against your own comments and suggestions

Skills: Branding, Design, Graphic Design, User Experience Design

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About the Employer:
( 0 reviews ) United States

Project ID: #17579879

35 freelancers are bidding on average $21/hour for this job


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